Optimization for long searches

The use of keywords with a long tail — that is, descriptive search phrases of at least three words — is becoming more and more promising with each passing month.

First, in voice search, in calls to Alexa, Siri requests with a long tail make up almost 100% – and the popularity of voice search mechanisms is growing in geometric progression.

Good SEO practice for voice search is the insertion of whole probable questions into the H1, H2, H3 page headers, into the formation of titles and meta descriptions around them.

In addition, it has been noted that fragments of special FAQ pages or frequently asked questions appear in the upper results after a voice search more often than others.

Secondly, the update of the main Google algorithm is believed to be associated with a more advanced ability to assess how sites comply with the EAT search standards.

These standards are directly related to the ability of your site to get exactly the answers – EATingable answers to the narrow questions asked by the search engine.

EAT assumes that at the top of the issue, there are informative and original posts (for example, in an online store or manufacturer’s blog), other extensive knowledge bases, useful and attractive video materials – and all this answers rather narrow, precise, and therefore long questions.

The best SEO strategy for sites related to trade or production for sale is to find a format that fits your industry and devote time to regularly submitting high-quality educational content, creating and optimizing it for requests with a long tail.

And, of course, not forgetting to divert from these publications internal links to other selling pages of your site.

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More and more often you can come across the statement that the website is responsive. If you did not know this term before, the question that arose in your mind was: what is a responsive website? The answer to this question will be extremely … simple!

Responsive website, it is simply a page whose appearance is adapted to the size of the display of the device on which it is displayed!

So what does it mean in practice? Huge convenience in using this site and reduced bounce rate by users! Think about how many times you have abandoned the use of the website, just because using it on your phone or tablet was the biggest tussle? Tables that can not be seen in full, endless zooming in and out of the content … It all kills the pleasure of using the internet on mobile devices.

Does the site have to be responsIve 

Responsive websites have a much lower bounce rate for users, due to the greater comfort in using such sites. One should also remember about the constantly growing number of Internet users using mobile devices. Currently, most of the traffic on websites comes from smartphones, tablets, etc. So, taking this into account, it can be concluded that the page does not have to be responsive only in theory. To maximize the convenience of using your website – make sure that the site complies with the RWD.

Additional benefits of responsiveness

Responsive websites bring with them a few additional advantages, which may prove to be another proof that RWD is now a must. Here are the biggest advantages:

• higher position in search engines – on April 21, 2015, Google introduced an algorithm that checks the website’s compliance with RWD, the effect is simple responsive websites are promoted by the search engine, so it is a factor favoring positioning
• shorter loading time responsive websites are also often well optimized for charging – versions for smartphones usually use graphics files of lower resolution, thanks to which the website is displayed to the user much faster
• more users – the fact that the site is comfortable to use on any device will certainly increase the number of users. Websites incompatible with RWD have even over 60% bounce rate on mobile devices (i.e. more than 60% of users opt out of reading the page immediately after entry)

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INTERNET STORES

1 Voice and visual search for online stores
If you want to gain a competitive advantage for your business, we recommend using Artificial Intelligence technologies to better understand the desires and interests of customers.

2 Learning Machine
Machine learning is the most promising approach for analyzing large data in 2018.

With this technology, your online store will be able to display products or services customized, analyzing the behavior and interests of the client on the Internet.

4 Apple Pay and Android Pay
Payment mechanisms are very accessible, convenient and transparent, so more and more users trust them. You can integrate the ability to pay with Apple and Android Pay in your business.

WEB

1 JavaScript + Angular 4
One of the most trendy languages ​​is JavaScript, which is convenient to develop, both desktop and mobile applications. The language is also popular thanks to the libraries – Node.JS, React.js and Angular. Google is developing Angular 4, which will undoubtedly become one of the trends of 2018.

2 Python
Python is also attracting the attention of an increasing number of developers – it is convenient to work on the project, as well as support it. This language is used by Google, Dropbox, Facebook, Youtube, and in 2018 and the average business it is worth paying attention to it.

MARKETING

1 Voice Search
Since the popularity of voice search is growing, Google will better rank the sites with such an opportunity, so the trend will be optimization for voice search queries.

2 UX mobile version
A special role in SEO plays out the adaptability of sites. And now we noticed a trend that if earlier in the adaptation everything went from desktop to mobile, now they make an ideal UX mobile and now they adapt it to the desktop. New approaches optimize work.

3 AMP
AMP for online stores is also well ranked by Google. Accelerated mobile pages are so popular, because they provide maximum comfort to mobile users and fast download. We believe that there can be a situation similar to the situation with adaptability – at first everyone sluggishly switched to adaptive sites, and then Google just made the adaptability a ranking factor and everyone immediately realized the value.

The share of purchases from the mobile is growing, that’s why AMP for online stores is definitely a topical and acute issue that will develop in 2018.

4 Crowd-marketing
In 2018, the importance of crowd marketing among promotion tools will increase. This is especially true for online stores, when you need to cover a large number of pages with secure links. Materials are more likely to “reprint” 4-5 publications and get 5 links for the price of one. Moreover, such a “referral” can bring direct income.

5 Video Content
The share of video content and interest to it grows among users, so Cisco predicts a significant increase in the role of such content in comparison with 67% in 2016.

MOBILE

1 Niches
Especially popular niches of mobile applications in 2018 will be HealthCare, Internet of things, online lending. Online stores, of course, will continue to develop and will not lose their demand. We advise you to pay attention to these areas, if you are thinking about creating a mobile application.

2 Security
In 2018, all developers are looking at the security of mobile services in a new way. For example, you can use blocking technology, which enhances platform protection with two-factor authentication.

3 Kotlin
Advanced companies already write applications for Android on Kotlin – it simplifies the syntax, it is simple and aimed specifically at mobile development. Very soon Artjoker plans to release an entire article about the benefits of this language.

Image credit: geralt

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Two years ago, Samsung introduced a gigantic SSD drive with a capacity of 15.36 terabytes. But she managed to surprise an audience of high technology connoisseurs again. Now the company has doubled the capacity of the drive by introducing PM1643. The volume of this solid state disk is 30.72 terabytes. This impressive drive is based on the latest V-NAND chips.

According to the additional information, the read speed of the new disk will be 2100 megabits per second, and the write speed is 1700 megabits per second. In order to achieve such high performance, Samsung has used the Through Silicon Via technology – 40 gigabytes of DRAM memory is integrated into the disc.

With regard to the reliability of the new drive, the company Samsung notes that it is capable of five years to maintain a daily record of its full volume, that is, 30.72 terabytes.

Samsung has already begun production of PM1643 drives. The price of the novelty has not yet been named, and it can be assumed that it will be high enough. Among the products of Samsung are a number of similar disks. Their capacity decreases twice each time – 15.36 terabytes, 7.68 terabytes, 3.84 terabytes and so to 0.8 terabytes.

There is a possible decline in future production volumes of one of the most important components offered by Samsung vendors of mobile devices. It’s about OLED displays.

As noted, Apple’s weak iPhone demand may lead to a significant reduction in the production of OLED displays by up to 20 million units. Initially, it was supposed to put about 45-50 million displays for the iPhone X, reports Nikkei.

It is a question of reducing production only for a three-month period from January to March of this year. In the second quarter of 2018, from April to June, it is not excluded that additional production of such important components for modern smartphones will be eliminated. The company is supposedly looking for new consumers of its products, including Chinese ones.

However, most Chinese smartphone vendors still prefer LCD panels, which cost about 40% less than OLED screens considered a more high-tech solution. Only 5% to 10% of smartphones of such well-known brands as Oppo and Vivo are equipped with OLED screens.

As is further remarked, Apple itself is not going to completely abandon the use of LCD displays in its devices. It is believed that at least one iPhone from among those who are to see the light in 2018, will be equipped with an LCD screen. In a previously published article by gsmarena.com Jordan, it was reported that the KGI analyst Ming-Chi Kuo said that the least expensive model of the new iPhone would be equipped with a 6.1-inch LCD display and a 2900 mAh battery.

It is predicted that since this smartphone will not find any bright innovations for itself, it will cost less – $ 750-800. And it will allow the model under consideration to take 50% of the total sales of smartphones from Apple model line 2018. In it, FaceID may be implemented and a popup screen appears. In this case, the Touch ID may not find itself in the device under consideration, and the glass on the back panel will be replaced with aluminum.

In addition, the Samsung Display is starting to experience significant competition from the Chinese display manufacturers and LG Display.

Last year, Samsung reportedly invested $ 12.6 billion in expansion of production capacities for OLED displays. This expansion of production took place in anticipation of the impending massive demand for the new iPhone X smartphones. But this demand was not as high as one would have expected.

The prospects for further improvement of components, the development of the mobile industry and the alleged features of new smartphones, which debuted this year somewhat later, but already today have become the most important topics for communication.

Image credit: PhotoMIX-Company

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