Someone changes one SEO company to another, but no significant changes occur. Meanwhile, the problem lies on the surface, more precisely right before your eyes – this is the website itself. It is not enough simply to attract visitors, you must always work with the web-based tool that generates revenue.

If your main task is to increase profits, then promotion of the website with payment for the result (CPA) is the most effective way to achieve it.

CPA-promotion of the website (Cost Per Action or payment for the action) is a model of search promotion, in which the client pays only for the orders, calls or any other pre-determined actions on the website.

This scheme significantly changes the rules of the game. Now the agency and the client work together to increase profits from the website!

What is the advantage of this interaction for the client?

• The main advantage of CPA-promotion is that the client pays only for the real result (committed orders, calls, applications, purchases), and not for ways to achieve it (increase traffic or position in the SERP).
• Do not ever have to depend on the changes in the algorithms of the search engines or worry about the agency’s bad faith when buying links.
  The website is constantly working: it is modernized, improves selling abilities, makes it convenient and friendly for users. All this gives a high percentage of converting visitors to its customers.
• Unlimited list of targeted requests gives the maximum coverage of potential customers.
• The efficiency of the work is estimated using the services  Google Analytics. Professional web statistics systems allow not only tracking the targeted actions of visitors on the website, but also calculate the cost price of selling individual products and services, as well as a lot of other useful information for your business.
• This scheme of work is quite effective in practice and gives results from the first month of promotion.

For which websites is suitable

Practically for everyone, but with some reservations. The most relevant is this service for companies engaged in direct sales of goods or services, i.e. for online stores, insurers, ticket reservation services and hotel, travel companies, etc.

Let’s see what the target actions are, depending on the type of website:

• If it is an online store, then most likely it will be a transaction (purchase).
• Forwebsite providing services, you need to track calls using Call Tracking technology, applications from the site or visiting, for example, the “Contacts” page.
• The target for the information websites can be a visit to a specific page, or the involvement of users, i.e. viewing three or more pages.

In any case, the targeted actions are always adjusted in accordance with the specifics of the business and the challenges that lie ahead.

What works includes promotion of the CPA

1.Configuring Web Analytics

The first thing on the website is to set up the counters of the Google Analytics analytics system and set up goals (the sequence of transitions for the target action), if this is an online store, then the e-commerce module is also added, which will provide more information about users.

2.Connecting the phone tracking service
The website hosts a special code and makes all the necessary changes to fix the number of calls from the site. Further all information on calls is transferred to the system for collecting analytics, for example, Call Tracking.

3.Website usability audit

The website is analyzed from the point of view of its ergonomics for users. In particular, we analyze such site parameters as:

• Design;
• graphic elements;
• website navigation, ease of navigation by section;
• the content of the site (perception of textual information, stylistics and content design);
• website functionality (basket, search, feedback forms, which the user interacts with when performing the targeted action).

4.Technical audit of the website

Checking the technical compliance of the website with the requirements of search algorithms. It is an important element for further promotion. allows to identify and correct the main problems of the resource.

5.Internal optimization

• Identification of errors leading to incorrect indexing of the website;
• Optimization of content on the website;
• Drawing up an internal reference structure of the website;
• Daily monitoring of the website;
• Tracking the uniqueness of the text content of the website.

6.External optimization

• Registration of a website in search engines;
• Writing unique thematic articles;
• Placement of articles on thematic sites;
• Monitoring of the website’s positions and subsequent updating of the website promotion strategy;
• Regular monitoring of reference mass.

About the features

As with any other method, CPA promotion has its own characteristics:

• First, you need to understand that attracted orders (calls) are not yet clients. The actual number of orders will depend on the quality of the work of the call center or sales department specialists.
• If you are used to planning a budget for a year ahead, then this method will probably not suit you. Under such a scheme, costs are rather volatile, since it is impossible to accurately predict the number of actions in the future at the stage of signing a contract.
• If you want fame, then the CPA is not just for you. It should be understood that this method works exclusively to increase the conversion from your website and increase sales, while it is not entirely aimed at the formation of demand and increase the level of recognition of the brand.

In conclusion
And for the moment CPA-promotion is the most effective way to increase profits from the website:

• Constant growth of sales;
• Only the result is paid;
• The most optimal spending on online advertising;
• Lack of financial risk.

Image credit: justyre

The post CPA Marketing: How To Advertise Your Website Online Effectively appeared first on SEO TECH GUEST BLOG.

How not to lose potential customers or what annoys website visitors

Let’s say you ideally optimized your site for search promotion and it takes the leading position on the necessary queries of all popular search engines.

And now imagine that these achievements do not bring any result, people just leave the web resource, just having time to go. Accordingly, the conversion is at a low level – there are no sales and orders.

This situation may well become a reality due to the lack of knowledge about what annoys the site visitors.
What to do in this case? How not to lose potential customers, keep them and turn them into buyers.

To do this, you need to know about the problems, the elimination of which will help to not lose visitors to the site.

1. Unsuccessful design
The influence of design on the promotion of the site and on the retention of visitors on it is an indisputable fact. It happens that annoying visitors to the site design, which:

a) Outdated
b) Has very bright colors or an overloaded design
c) Too boring

2. Problems with the perception of content
How not to lose visitors to the site? Do not use:

– non-matching colors of fonts and background;
– patterned backgrounds that can distract and make reading difficult;
– non-standard clumsy or with “curls” fonts;
– small size of letters.

3. Long texts
Visitors coming from the search engines are annoyed by the presence of a large number of undifferentiated texts on the site. After all, their goal is usually to get a prompt response to the query entered in the search string. Therefore, few people study them. It is much easier to see another result from the issue.

4. Complex navigation
Agree that it is much easier to go to a competitor who is more loyal to visitors than to try to navigate on your web resource.
The intricate structure of the site and the poorly organized navigation elements are unambiguously what annoys website visitors.

How not to lose visitors to the site because of such problems.

In advance, carefully plan how to navigate your web resource. It should be as simple as possible so that a person intuitively understands how to get to the material they need.

It will also be superfluous to use bread crumbs to facilitate orientation.

5. Advertising
Advertising – this is what annoys the site most.

It is clear that rarely anyone can afford to give up using it.

In order not to lose site visitors, it is necessary to eliminate at least those kinds of it that irritate most:

a) Pop-ups and open new windows when you click on it
b) Overlapping navigation elements and content
c) Too large banners that divert attention

6. Video and audio, which is automatically played
Do not want to lose potential customers?

Allow them to choose which videos to watch and which ones to not.

And background music clean at all. Music on the site is annoying.

7. Slow-loading pages
High speed of the site will help to not lose visitors. If the page is loaded for more than 3 seconds it irritates the site visitors and with 80% probability they will close it without waiting for the result.

Therefore, it is worthwhile to make sure that there are no errors in the code, and the server hosting the hosting was ready for uninterrupted work and significant workloads in case of a significant inflow of traffic.

8. Too complex registration
This moment annoys website visitors no less than all the previous items. If in the registration form more than 5 fields, be sure that you will lose site visitors quite often for this reason.

By the way, the most optimal option is to provide the ability to log on to a web resource using the button of one of the social  networks.

9. Incorrect display
Cross-browser site and its adaptability should be mandatory properties, so as not to lose potential customers. The complexity of browsing and interacting with mobile gadgets and various browsers irritates site visitors very much.

But they can be the main source of profit.

10. Mismatched page title to its contents
Very annoying visitors to the sites of the understanding that he is studying text that is completely unrelated to the name of the page or the query by which it came from the search engine.

11. Problems when placing an order
The non-working order form strongly irritates the visitors of the site, if before that they spent a lot of time studying it and filling in a huge number of fields.

Also quite common problem is zeroing of all fields due to incorrect filling of one of them. Having such a “bullying” is a good way to lose site visitors.

12. Lack of call to action
According to statistics, more than 80% of small business web resources do not offer their visitors to perform a specific action (registration, purchase requisition, call, etc.).

In order not to lose site visitors, take care of informing them about how they can use your services. For this, both a text description and various buttons that call for action are suitable.

13. There are no details about …
the price of the goods and the cost of delivery;
functions, utility and advantages of the goods (services);
possible ways of payment.
Eliminate these problems, if they are available, so as not to lose potential customers.

14. Hacking the site
It happens so infrequently, but the probability exists always. Especially prone to the risk of hacking web resources that have decent traffic and good positions in search deliveries. Attackers can do this to redirect visitors to their web resources.

Therefore, in order not to lose site visitors, take care of regular updating of the engine and setting up protection against such actions.

Outcomes
If you take into account and eliminate everything that irritates site visitors, it will allow them to stop losing them. Accordingly, the rating of the web resource in the eyes of search engines, its conversion and profit from sales or provision of services will increase. But this is the main purpose of the existence of your site.

Image credit: freestocks.org

The post 14 Things Your Visitors Hate About Your Website appeared first on SEO TECH GUEST BLOG.