The Video Indexing report, for those unfamiliar, is a tool within Google’s Search Console that provides insights into how videos are performing in Google Search. The recent update to this tool has expanded the data available, offering a more comprehensive view of video performance. However, with this increased data comes the need for a more nuanced understanding of video SEO and performance metrics.

One of the key additions to the Video Indexing report is the inclusion of data on the exact URLs where your video is embedded. This feature could provide valuable insights into where your content is being shared and how it’s performing across different platforms. However, it also necessitates a more detailed analysis of video performance across various contexts. It’s not enough to simply know where your video is being shared; understanding the implications of these different platforms and contexts is crucial.

The updated Video Indexing report also includes more detailed error reports. While this could potentially streamline the troubleshooting process, it also underscores the complexity of video indexing and the myriad of things that can go wrong. Understanding these errors and how to address them requires a deep understanding of video SEO and Google’s indexing processes.

Accessing these new features is straightforward. Within your Search Console account, navigate to the ‘Enhancements’ section and select ‘Video.’ Here, you’ll find the updated Video Indexing report and its new features. However, effectively utilizing these features and interpreting the data they provide is a more complex task.

In conclusion, Google’s update to the Video Indexing report in Search Console represents a significant development in the field of video SEO. The additional data and features could provide valuable insights for those looking to optimize their video content for Google Search. However, these benefits are not without their challenges. The increased complexity of the data and the need for a nuanced understanding of video performance metrics mean that effectively utilizing this tool requires a significant investment of time and expertise.

As with any tool, the value of the updated Video Indexing report will largely depend on how it’s used. For those willing to invest the time and effort to understand and interpret the data, it could prove to be a valuable resource. However, for those less familiar with video SEO or those without the time to delve into the complexities of the data, the benefits may be less clear. As always, it’s important to approach new tools and data with a critical eye, assessing not only their potential benefits but also their limitations and the challenges they present.

Picture Credit: Freepik

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Redesign and SEO

To save or improve positions in the redesign, it is worth paying attention to three factors:

• The current situation with SEO
• Common problems with redevelopment
• Have a detailed plan of what needs to be changed in the site

First, you need to analyze your own omissions, what weaknesses are currently in SEO? Your new site should fix this issue

1. What is already working

Analyze what already works, what keywords are spelled out in the site code, what your rating is, what rankings each of the pages has.

2. General Issues

There are always many reasons for the redesign, it can be related to branding, new trends, or the reason is the lack of traffic. What you should pay attention when moving the site:

• Content can be deleted.
• The content can be changed.
• The site map can be changed.
• The URL can also change.
• The level of page optimization can change.
• New content may appear.
• New sections can be added to the site.
• New technologies or functionality can be used.
• The internal structure of links can vary.
• It is possible to change the domain, subdomain and protocol site.

Any of the above items can cause a decline in positions. We strongly recommend not to change the design of the site and transfer it to a new domain at the same time. The more tasks we perform simultaneously, the more difficult it is to find out the problems that arise

3. What will change with the redesign?

First of all, we need an analysis and an understanding of what can go wrong. The new site should have two main goals:

• Save line items
• Improve positions and increase traffic.

Ideally, you need to have a complete picture of the new site, which you can use for comparison with an existing site.

Recommendations on the redesign and how to keep the positions

• Save the old site. If you have such an opportunity, then transfer the site to a temporary link. Make sure that the site is not available in the search.
• Save the search data. Save the data of the old site, even if you saved it to a temporary address. The Screaming Frog SEO Spider is great for this
• Do not correct what is not broken. Where you can, leave everything as is, including addresses. If you can keep the URL structure and page names, then there is much less chance that something will go wrong.
• 301 redirect. Redirecting old URLs to new ones is the first stage of work in the redesign. If you can, save the content on the same URLs, then leave it safely. For example, the redesign of WordPress can remain on the same structure of permanent links. If this is not possible, then save the table of all URLs on the old and new sites, so you can implement and test your 301 redirects.
• Optimize the pages. Scanning your old site will allow you to easily export all the basic elements of the page: page headers, meta descriptions, headlines and so on. Leave the foundation of the old.
• Update your backlinks. Updated back links will facilitate fast indexing and ranking of the new site.
• Internal links. Pay attention to any changes in the internal structure of the links. If you had pages with thousands of internal links, but now they are not linked, this can affect the page rank.
• XML Sitemap. Update your sitemap and submit it to Google. Redirect 301s, page structure, navigation, and XML sitemap should be designated for search engines as early as possible.
• Monitoring of ratings. Initially, you should expect fluctuations in the ratings before you return to the basic positions. If you have questions, study them now, so you can identify and eliminate them.
• Monitoring of organic traffic. You can never track all the keywords that attract traffic. But at the same time you need to monitor traffic for key pages to see improvements.
• Use Google Search Console. The Google search console is getting better, and this platform allows you to diagnose site information directly from Google servers. Tracking redirects 301s and 404s. The search traffic tab> search queries is a treasure trove of information that covers clicks, impressions, CTR, and average positions. If you have questions, then such a diagnosis can give an idea of ​​what needs to be changed.

The key components to support your positions in the redesign are:

• Analysis of the pros of an existing site.
• Understanding what can be improved
• Drawing up the structure and map of the future site
• 301 redirect, redirect all old URLs to new ones.
• carefully follow the results.

Redesign is needed to improve SEO and increase conversion. However, for sites with a large flow of organic traffic, each step must be done with caution. Following the instructions in this article, you should make sure that you see only positive changes in the new site.

Image credit: JuralMin

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