Artificial intelligence didn’t just tweak the rules of search — it rewrote the game.

How AI Changed the Playing Field

For two decades, SEO was built around prediction. Experts guessed what Google wanted, optimized for it, and watched rankings rise or fall. It was part science, part superstition.

But with AI, search engines don’t just index content — they interpret it. They understand context, tone, and intent in a way no keyword formula ever could. Tools like ChatGPT and Gemini didn’t kill SEO; they exposed how fragile traditional SEO really was.

You can’t just stuff articles with key phrases anymore. You can’t publish 100 low-quality posts and expect visibility. AI models — and Google’s own machine-learning systems — now evaluate meaning, not just metadata.

That means one uncomfortable truth: SEO is no longer about beating algorithms. It’s about feeding them what they already value — clarity, authority, and trust.

Why Most Websites Are Struggling

Scroll through search results today, and you’ll notice something strange. Many sites sound the same. Perfect grammar, structured paragraphs, SEO checklists — but zero personality. It’s content made for algorithms, not humans.

The problem? AI now writes better than that. The web is drowning in keyword-optimized sameness. And search engines know it.

So Google, Bing, and others are prioritizing authenticity — signals of human presence. Real stories, experience, expertise, voice. When everything online sounds like a machine, human tone becomes the differentiator.

If your content reads like it was built to please Yoast instead of people, AI will bury it.

The Rise of E-E-A-T (and What It Really Means)

Google’s E-E-A-T principle — Experience, Expertise, Authoritativeness, and Trustworthiness — used to sound like corporate jargon. But in the age of AI, it’s the core of survival.

Why? Because algorithms can now mimic knowledge, but not experience. They can describe, but not live. That’s what search engines are looking for — proof that the person behind the words has actually done what they’re talking about.

If your article about fitness doesn’t include lived insights, it loses to someone who trains daily. If your business blog feels detached, it loses to one that sounds like it was written by someone who’s actually worked with clients.

AI has made fake expertise obvious. Real voices win now.

Adaptation: What SEO Looks Like in the AI Era

The new SEO isn’t about control — it’s about communication. Instead of chasing ranking formulas, creators need to focus on three things:

1. Intent, not keywords.
Search engines want to answer real questions, not match phrases. Write like you’re explaining something to a friend, not to an algorithm.

2. Depth, not length.
AI can generate 2,000 words in seconds, but it can’t create insight. Human depth — stories, analogies, experience — is what separates good content from generated filler.

3. Voice, not volume.
One authentic article will soon outperform ten SEO-perfect clones. The goal isn’t to post daily; it’s to sound real every time you do.

AI doesn’t punish human tone — it rewards it.

The Human Edge

It’s ironic: the more technology advances, the more we crave human connection. In SEO, the same rule applies. AI can write, edit, and optimize faster than any human team, but it can’t feel curiosity or sincerity.

That’s why the best digital strategy now blends both — automation for efficiency, human storytelling for soul. Use AI to handle structure, analytics, and research. But let people handle meaning.

The brands that thrive won’t be the ones with the best keywords; they’ll be the ones that sound alive.

The Reality Check

Let’s be honest — many businesses used SEO as a shortcut. They didn’t care about value; they cared about clicks. That era is closing fast. AI has turned “content farming” into noise.

Search isn’t just search anymore — it’s conversation. People ask questions the way they speak. They expect tone, trust, and nuance. If your website can’t meet that, AI-driven search results will skip over it entirely.

That means adaptation isn’t optional — it’s survival.

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The post SEO Isn’t Dead — It’s Just Becoming Smarter appeared first on SEO TECH GUEST BLOG.

Let’s break down what actually works and how to approach it strategically.

Start with the Basics: Technical SEO

Before spending time or money on outside promotion, make sure your site is healthy on the inside. Technical SEO means:

• Fast load times
• Mobile-friendly layout
• Clean site structure
• No broken links or duplicate content
• Proper use of title tags, alt text, and meta descriptions

These are not glamorous steps, but without them, other efforts won’t stick. Search engines prioritize user experience — so your site has to be technically sound to earn attention.

Create Content That Actually Helps

Content is still king — but only when it’s useful. Blog posts, guides, case studies, product pages — all of these can bring traffic if they’re answering real questions or solving real problems.

Use keyword research to find out what people are actually searching for in your space. Then write in a way that’s natural, clear, and genuinely helpful. Don’t just create to fill space — create to connect.

Use Social Media Intentionally

Not every platform is right for every site. Choose one or two that align with your audience and focus there. Post consistently. Share valuable content. Engage with followers. And always link back to relevant pages on your site — not just your homepage.

Social media isn’t about spamming your links. It’s about building relationships and giving people a reason to click.

Build Real Backlinks

Search engines still care a lot about links. But buying backlinks or joining spammy directories can do more harm than good. Instead, earn links by creating content that’s worth citing. Guest post on reputable sites. Partner with others in your niche. Get listed in real local or industry directories.

Backlinks from quality sources tell search engines: “This site is trustworthy.”

Email Marketing Still Works

If you can get visitors to sign up for a newsletter — even a small one — that’s gold. Email lets you bring people back to your site again and again. Share new content, offers, or updates. Keep it short, personal, and relevant.

Unlike social media, you’re not fighting algorithms. You’re talking directly to your audience.

Monitor, Adjust, Improve

Promoting a website isn’t one big push — it’s ongoing. Use tools like Google Analytics, Search Console, or heatmaps to track what’s working. Which pages get traffic? Where do people drop off? What keywords bring in clicks?

Data doesn’t just show success — it reveals opportunity. Keep testing and adapting.

Final Thought

Good website promotion is about clarity, consistency, and connection. You don’t need to be everywhere — just in the right places, doing the right things. With time and effort, your site can become more than just a page on the internet. It can become a platform that works for you, even while you sleep.

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Here’s a complete guide to Instagram advertising with a focus on strategy, effectiveness, and how it all ties back to your overall marketing and SEO goals.

What Are Instagram Ads?

Instagram Ads are paid posts or Stories that appear in users’ feeds, Stories, Explore pages, or Reels. They look almost like regular content but are labeled as “Sponsored.”

You can run:

• Photo ads
• Video ads
• Carousel ads (multiple images/videos)
• Story ads
• Reels ads
• Shopping ads

All are managed through Meta Ads Manager (the same system used for Facebook Ads).

Why Instagram Ads Work

• Massive audience: Over 70% of users follow at least one business
• Visual-first platform: Perfect for showcasing products, services, or lifestyle
• Detailed targeting: Reach people by age, location, behavior, interests, and even custom audiences
• High engagement: Instagram users are more likely to interact with ads compared to other platforms

How to Set Up Instagram Ads That Actually Perform

1. Know Your Objective

Start by choosing a goal:

• Brand awareness
• Website traffic
• Leads
• Sales/conversions
• App installs

Your ad structure, copy, and visuals should all support that objective.

2. Define Your Audience

Use Instagram’s detailed targeting tools:

• Location
• Demographics
• Interests
• Lookalike audiences (based on your current customers)

Pro tip: Test different segments with A/B testing.

3. Use Strong Visuals

Instagram is visual — low-quality or generic images won’t cut it. Use:

• High-resolution photos
• Short, engaging videos
• Bold, clear product shots
• Clean design with brand consistency

Make sure your visuals stop the scroll.

4. Write Compelling Copy

Your caption or headline should:

• Be clear and concise
• Speak to a pain point or desire
• Include a strong CTA (“Shop Now,” “Learn More,” “Book Today”)

5. Optimize for Mobile

Most users view ads on their phones. Use vertical formats (especially for Stories and Reels) and avoid tiny text or crowded visuals.

6. Track and Adjust

Don’t just launch and hope. Monitor metrics like:

• Click-through rate (CTR)
• Conversion rate
• Cost per result
• Return on ad spend (ROAS)

Make changes based on what’s working. Pause low performers, double down on winners.

How Instagram Ads Support SEO

While Instagram itself isn’t a direct SEO signal, it indirectly boosts SEO by:

• Driving traffic to your website
• Building brand visibility and authority
• Increasing branded searches (a positive SEO signal)
• Earning social shares and backlinks

Tip: Link to SEO-optimized landing pages in your ad — not just your homepage.

Final Thought

Instagram Ads aren’t just an optional marketing tool — they’re a growth engine for businesses that know how to use them. With smart targeting, high-quality visuals, and clear goals, your ads can drive real results.

Combine them with a solid SEO strategy, and you’re building both visibility and long-term organic growth. That’s the kind of digital marketing that pays off twice.

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The post Instagram Ads: How to Use Them Effectively appeared first on SEO TECH GUEST BLOG.

Well… maybe. The truth is, SEO is like gardening. Easy to start, but if you water the weeds or plant in the wrong season, nothing grows.

Here are five common (and weirdly easy to make) SEO mistakes beginners fall into — and how to fix them before your site gets lost in Google’s black hole.

1. Writing for Robots Instead of Real People

You stuff the page with keywords. You mention “best budget blender 2024” seven times. Your headline is technically optimized… and completely unreadable.

Why it’s a mistake: Google’s algorithm gets smarter every year. It wants content that answers real questions and holds attention — not robotic keyword salad.

What to do instead: Write like a helpful human. Sprinkle keywords naturally. Focus on clarity and usefulness. If it sounds awkward when you read it out loud, it’s probably wrong.

2. Ignoring Page Speed Like It Doesn’t Matter

“My site looks great — who cares if it takes 5 seconds to load?”

Why it’s a mistake: People care. A slow site kills patience, especially on mobile. Google also ranks faster sites higher.

What to do instead: Compress images. Use a lightweight theme. Fast is friendly.

3. Forgetting to Link (To Yourself)

You write 10 great blog posts… and none of them connect to each other.

Why it’s a mistake: Internal links help Google understand your site structure. They keep people clicking. And they show that you’ve built a mini-network of value.

What to do instead: Link from older posts to newer ones (and vice versa). Use anchor text that makes sense. Think of your site as a spiderweb — not a row of isolated pages.

4. Chasing High-Volume Keywords Like Everyone Else

You’re going after “best fitness tips” or “cheap flights” with a brand new site? Good luck — you’re up against giants.

Why it’s a mistake: Big keywords are tempting, but they’re ultra-competitive. Beginners burn out trying to rank where they can’t yet win.

What to do instead: Go niche. Focus on long-tail keywords (e.g., “morning stretches for desk workers”). Less traffic — but way more chance to rank and convert.

5. Believing That SEO Is a One-Time Task

You optimized your site once and now you’re waiting for Google to crown you king.

Why it’s a mistake: SEO is ongoing. Algorithms change. Competitors update. Content decays.

What to do instead: Treat it like a habit, not a project. Update content. Watch analytics. Stay curious.

Final Thought

SEO isn’t magic, but it also isn’t mechanical. It’s part strategy, part psychology, and part patience. And when you stop treating it like a checklist — and start treating it like a conversation with real people — that’s when the real results start showing up.

Your website doesn’t need tricks. It needs trust. Build that, and Google will follow.

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The post 5 SEO Mistakes Beginners Make  appeared first on SEO TECH GUEST BLOG.

SEO stands for Search Engine Optimization. And while it might sound technical, at its core, SEO is simply the process of making your website more visible and attractive to search engines like Google—and by extension, to the people searching for what you offer.

It’s not magic. It’s strategy.

How SEO Works

When someone types a question, product, or service into a search engine, that engine’s job is to find the most relevant, trustworthy, and user-friendly answers. SEO helps your site check those boxes.

It works through several layers:

• Keywords: These are the words or phrases people type into search bars. SEO involves researching what your audience is searching for and weaving those keywords naturally into your website’s content.
• On-page SEO: Optimizing things directly on your site—like headlines, images, meta descriptions, and page structure—to help search engines understand what each page is about.
• Off-page SEO: Building your site’s reputation with backlinks (when other sites link to yours), social media signals, and online reviews.
• Technical SEO: Ensuring your site loads fast, looks good on mobile, and is easy for search engines to crawl and index.
• Content creation: Producing valuable blog posts, guides, videos, and other content that attracts, informs, and builds trust with visitors.

When all of these elements work together, search engines are more likely to recommend your site to users. And that’s when the real magic happens.

Why SEO Matters for Business

Visibility = Opportunity. If people can’t find you online, you’re invisible to a massive chunk of your potential customers. SEO changes that.

Here’s how strong SEO impacts a business:

• Increases organic traffic: You get visitors without paying for ads.
• Builds trust and credibility: Top search results are seen as more legitimate.
• Targets quality leads: People searching for what you offer are already interested.
• Boosts brand awareness: Even if someone doesn’t click today, seeing your name builds familiarity.
• Delivers long-term ROI: A good SEO strategy can keep bringing traffic for months or even years after the work is done.

SEO Isn’t Instant—But It’s Worth It

SEO takes time. Think of it like growing a garden, not flipping a light switch. You prepare the soil, plant the seeds, water them consistently—and over time, real growth happens.

In a world where more and more business happens online, investing in SEO isn’t optional anymore. It’s essential.

Because no matter how great your product, service, or message is—if no one can find you, it doesn’t matter. SEO makes sure they do.

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The post What Is SEO and How It Drives Business Success appeared first on SEO TECH GUEST BLOG.

Also in Google Ads, there is a type of advertising such as Google Shopping or product advertising, which is great for the eCommerce segment. In this case, ads look like goods with prices.

It should be borne in mind that the image and cost of the product are the determining factors in the choice.

The main advantage of contextual advertising is the speed of launching an advertising campaign. Literally in a day, you can collect the keywords for which you want to promote your site, write ads, fund your account and Google will start showing ads.

Pros of PPC:

• Quick start and result. Suitable for new sites.
• Wide customization options. You can customize display regions, display schedules, targeting a specific device type, and even browser language.
• Good for seasonal businesses and sales.
• Allows you to use various strategies (conversion optimization, as many impressions as possible, and more).
• Suitable for testing new niches, services, or products.
• Allows you to use different ad formats (Google Shopping, KMS banner ads).
• The ability to set up remarketing (showing your ads on other sites to users who have visited your site and/or performed any actions). Yes, these are the banners that always haunt you on various web resources.

Cons of PPC:

• Pay-per-click. As soon as the money runs out, your ad will stop showing.
• Overheated niches have a very high cost per click. For example, in the United States, 1 click on legal topics can reach more than $100.
• For large sites, the initial stage of PPC requires a time-consuming setup and constant monitoring. The quality of management is highly dependent on the competence of the specialist. Also, this type of advertising requires constant analysis of indicators.
• Without proper control, it is very easy and quick to spend the entire advertising budget.
• May not perform well on a small range of products in competitive niches.

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Check My Links

With this extension, you can check for the presence of codes 200/404 on the pages of the site. With Check My Links you can scan a site or page in seconds and find broken links. After scanning, the user is issued a detailed report on links and error codes.

The advantages include the simplicity of settings, of which there are only two. This is an option to exclude links from checking, as well as the type of queries.

Ahrefs SEO Toolbar

The extension gives all the information on the site with Ahrefs. The plugin can only be installed manually from the publisher’s official website. After installation, you can configure the utility to display all the information about the site, starting with the domain rating and ending with the presence of domains such as donors.

The advantages of the plugin include the ability to conduct a more detailed analysis of the page. And the data on the analyzed resource is issued under the link in the browser.

SmmBox

With the help of this extension, you can greatly simplify the process of adding information to the public blog. You can copy any post you like to your group or page with the date and time.

Is available a redaction of the post before finally posting it to your group, which will make it more unique.

The utility is easy to use, but users note the incorrectness of its work in terms of promoting the community. Non-unique content can cause problems and lower the community in ranking by thematic categories in the general issue.

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Color strength – choose the right colors for your website

Increase readability

The right color can improve page readability by up to 40%. A well-chosen color will help not only to create a modern site, but also to make all the texts easier to read and attractive, and therefore useful to the visitor.

Color is one of the first elements that our brains associate with a given brand. Therefore, it is often the first thing that attracts our attention.

Research at the University of Winnipeg leaves no doubt. On average, a person makes a decision in just 90 seconds after the first interaction with other people or products. From 62% to 90% of the rating about the company and its products are based solely on colors.

Therefore, careful and thoughtful use of colors can not only distinguish your products from competitors but also affect the moods and feelings of potential customers and purchasing decisions.

Choosing the right colors for your site can greatly increase the number of unique site visitors and steadily increase conversions. It also helps to reduce the high bounce rate caused by accidental logins of those network users who are unfortunately not interested in this topic.

Minimalism

Minimalism will continue to dominate the digital landscape in 2020. Additional animations and subtle fading effects will make scrolling more exciting. They give websites the freedom to present their content and at the same time provide more contrasting and clear typography without too many distractions.

Some of them, especially text, move from one area of the page to another. To give this solution the right impression, designers use space efficiently so that users know which elements of the site’s interface they can click on and where to find them.

Minimalism is probably one of the most classic and timeless trends when it comes to modern website design or online shopping. His choice is often associated with aesthetics.

The fewer items and content on a website, the easier it will be for a potential customer to read its content. If the website is designed correctly, it will show the user exactly what he is looking for.

Mobile First – not only adaptation to mobile devices

You no longer need to convince anyone of the need for a mobile version of the site. According to recent research, mobile users spend more than twice as much time online as desktop users. This is definitely a good reason to meet their needs by creating a comfortable environment for browsing websites.

Mobile First

It often happens that the mobile version of the site is considered by the owners as less important. However, if 80% of the users in your industry are people who use smartphones, you should create a mobile page with special care.

To do this, we have the concept of Mobile First. What changes the look at the site preparation stage? Some elements of the website page should look different for mobile devices.

Illustrations on your site

Some companies also use unique custom illustrations to highlight their brand and distinguish their website from others. Graphics can be only a small aesthetic element that is repeated, for example, on business cards, or become the main theme of the site.

Sometimes they even replace popular sliders and backgrounds of individual pages or blog entries.

Hand-drawn retro-style illustrations perfectly match the modern digital design to which we have become accustomed recently. Currently, this is one of the most characteristic features that can be found on modern sites.

We can expect that this trend will begin to develop in the coming years.

You should get used to the idea that drawings and animation will be an alternative to traditional, classic photos of products and other graphic elements of the site.

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Redesign and SEO

To save or improve positions in the redesign, it is worth paying attention to three factors:

• The current situation with SEO
• Common problems with redevelopment
• Have a detailed plan of what needs to be changed in the site

First, you need to analyze your own omissions, what weaknesses are currently in SEO? Your new site should fix this issue

1. What is already working

Analyze what already works, what keywords are spelled out in the site code, what your rating is, what rankings each of the pages has.

2. General Issues

There are always many reasons for the redesign, it can be related to branding, new trends, or the reason is the lack of traffic. What you should pay attention when moving the site:

• Content can be deleted.
• The content can be changed.
• The site map can be changed.
• The URL can also change.
• The level of page optimization can change.
• New content may appear.
• New sections can be added to the site.
• New technologies or functionality can be used.
• The internal structure of links can vary.
• It is possible to change the domain, subdomain and protocol site.

Any of the above items can cause a decline in positions. We strongly recommend not to change the design of the site and transfer it to a new domain at the same time. The more tasks we perform simultaneously, the more difficult it is to find out the problems that arise

3. What will change with the redesign?

First of all, we need an analysis and an understanding of what can go wrong. The new site should have two main goals:

• Save line items
• Improve positions and increase traffic.

Ideally, you need to have a complete picture of the new site, which you can use for comparison with an existing site.

Recommendations on the redesign and how to keep the positions

• Save the old site. If you have such an opportunity, then transfer the site to a temporary link. Make sure that the site is not available in the search.
• Save the search data. Save the data of the old site, even if you saved it to a temporary address. The Screaming Frog SEO Spider is great for this
• Do not correct what is not broken. Where you can, leave everything as is, including addresses. If you can keep the URL structure and page names, then there is much less chance that something will go wrong.
• 301 redirect. Redirecting old URLs to new ones is the first stage of work in the redesign. If you can, save the content on the same URLs, then leave it safely. For example, the redesign of WordPress can remain on the same structure of permanent links. If this is not possible, then save the table of all URLs on the old and new sites, so you can implement and test your 301 redirects.
• Optimize the pages. Scanning your old site will allow you to easily export all the basic elements of the page: page headers, meta descriptions, headlines and so on. Leave the foundation of the old.
• Update your backlinks. Updated back links will facilitate fast indexing and ranking of the new site.
• Internal links. Pay attention to any changes in the internal structure of the links. If you had pages with thousands of internal links, but now they are not linked, this can affect the page rank.
• XML Sitemap. Update your sitemap and submit it to Google. Redirect 301s, page structure, navigation, and XML sitemap should be designated for search engines as early as possible.
• Monitoring of ratings. Initially, you should expect fluctuations in the ratings before you return to the basic positions. If you have questions, study them now, so you can identify and eliminate them.
• Monitoring of organic traffic. You can never track all the keywords that attract traffic. But at the same time you need to monitor traffic for key pages to see improvements.
• Use Google Search Console. The Google search console is getting better, and this platform allows you to diagnose site information directly from Google servers. Tracking redirects 301s and 404s. The search traffic tab> search queries is a treasure trove of information that covers clicks, impressions, CTR, and average positions. If you have questions, then such a diagnosis can give an idea of ​​what needs to be changed.

The key components to support your positions in the redesign are:

• Analysis of the pros of an existing site.
• Understanding what can be improved
• Drawing up the structure and map of the future site
• 301 redirect, redirect all old URLs to new ones.
• carefully follow the results.

Redesign is needed to improve SEO and increase conversion. However, for sites with a large flow of organic traffic, each step must be done with caution. Following the instructions in this article, you should make sure that you see only positive changes in the new site.

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The post Website Redesign, SEO and Preserving Your Rankings appeared first on SEO TECH GUEST BLOG.

How you can rank a new site higher than an old site

Imagine this situation, we have 2 different sites with the same subject and internal SEO optimization at an equally high level, and external promotion of sites was not carried out.

Site number 1 in the search engine index is 1 year, and site number 2 we publish 1 year after the publication of the site number 1.

The question is which site will be ranked higher, taking into account Google’s statement about equal priorities in the algorithms of old and new sites?

The answer is the following – the site that was added earlier will most likely be shown above.

The reason is to rank the old site in the search above:
If we consider our example above, the first reason why site # 1 (old) will be shown above is the probability of obtaining natural external links for 12 months of placing the site on Google.

Those most likely the site will receive links even without self-promotion.

The reason is to rank a new site in the search above:
In the case when the old site does not receive links for 1 year, the outgoing data of the two sites is identical, but the information on the site # 2 (old) will be added later and will accordingly be treated as new content.

In addition to this, for a period of 12 months, site 1 can be “stolen” unique texts. And then, in fact, the priority of the new site, where all the content is unique.

In this case, the new site may be in search above the old one.

The main difference between the promotion of a new site and the old one is that the first 3-4 months you need to do everything as naturally and stably as possible.

The procedure for preparing for the promotion of a new site:
1. Hide the site at the development stage from indexing in the search engines in the robots.txt file.

You can not allow the indexing of the site at the stage of its development. The ideal option for a good SEO result is when the site is sent to Google, only after the complete SEO optimization is completed.

2. Complete the internal optimization of the site.

The site should be optimized for the maximum number of words in the sphere of your business, all text content should be unique.

3. Adapt the site for mobile devices.

Every day more and more google and makes purchases on the Internet from mobile phones. In case the site is not adapted for mobile or does not have a mobile version, then you can lose most of the traffic and orders.

Further, when the preparation work is done, you can send the site to indexing in the search engines, having previously opened it for indexing.

How to naturally increase the reference mass

After optimizing the site and sending it to indexation, we move on to the external promotion of the site.

The first 3-4 months, it is necessary to increase the reference mass to the main page of the site with no-carbon links.

The method of promoting a new site in Google
1. The first 4 months of linking only to the main page of the site – all references are bessankornye.

Very important! Place links on other sites only on relevant pages in relation to the content of the main page of your site. Not relevant links will give the opposite effect.

2. After the 4th month, we look at the positions of the key queries and finish them in the TOP links with the keyword in the anchor.

Percentage of the key query in the anchor to links to Bezankorn – 80% to 20%.

In each case, everything is individual, you need to look at the situation. If after the publication of anchor links there is no effect, increase the proportion towards the anchor links.

If the reverse effect, check whether everything is OK with the target page, and give more unzaned.

After a while you will find the optimal ratio.

Very important! Remember that 20% of the links containing the key query in the anchor must be different. Use a large number of different keywords in the anchor.

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If the SEO guidelines by Google have to be summarised in a gist, it would prohibit transaction of links for links, money and/or services. In addition to it, link generation with the help of software is also prohibited. Besides, irrelevant links to irrelevant webpages is a clear indication of contrivance of terms. Cross-linking with partner pages that have been exclusively created for the purpose may seem evasive but is not. Too much linking is suspicious too. Thus, these techniques of optimisation must be abstained from. 

In his blog, the respondent explained the guidelines with anonymous reference to the news publication’s situation. Apart from the answer to the query, he also referred respective webmaster to a few articles and post at the website by providing links to those pages. Webmasters can immensely benefit from those links as techniques to avoid passing of page rank are mentioned there. The bottom line regarding optimisation for Google is provision of relevant information through the website so that users find it useful and unintentionally make it popular.

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