But what exactly are they—and why do they matter?

The Basics: What Is an NFT?

An NFT is a digital certificate of ownership stored on a blockchain, most commonly Ethereum. Unlike cryptocurrencies like Bitcoin or Ethereum itself, NFTs are “non-fungible,” which means they are unique and not interchangeable.

Think of it this way:

• A $10 bill is fungible—you can swap it for another $10 bill, and nothing changes.
• A digital artwork signed and minted as an NFT is non-fungible—there’s only one with that specific record of ownership and authenticity.

Why Did NFTs Become Popular?

NFTs took off in 2021 thanks to a mix of factors:

• Artists realized they could sell digital work directly to collectors.
• Buyers saw potential for investment or status.
• Blockchain technology made proof of ownership transparent and tamper-proof.

Famous moments include Beeple selling an NFT artwork for $69 million, and brands like Nike, Gucci, and Adidas exploring NFTs for digital goods.

What Can Be an NFT?

Almost anything digital can be turned into an NFT:

• Art
• Music and albums
• Collectible trading cards
• Video clips or GIFs
• Tweets
• In-game items (like skins, land, or weapons)
• Virtual fashion

Even physical items can be linked to NFTs, creating a digital record of ownership or authenticity.

Are NFTs Just a Fad?

Like any new technology, NFTs have gone through hype cycles. Prices spiked, crashed, and are still finding their footing. But beyond the speculation, the core idea—verifiable digital ownership—has staying power.

Here’s why NFTs might be here to stay:

• Digital identity: Owning rare digital items can express status, similar to sneakers or luxury watches.
• Creator economy: Artists and musicians can earn royalties automatically from resales.
• Gaming and virtual worlds: NFTs make it possible to truly own items in online games or metaverse spaces.

Risks and Criticisms

It’s not all positive. NFTs have faced criticism for:

• Environmental impact (especially on Ethereum, though newer chains are more energy-efficient)
• Scams and theft in unregulated markets
• Speculative bubbles and overhyped projects

That said, many platforms are improving security, and more eco-friendly blockchains are emerging.

The Future of NFTs

The most interesting part? We’re only scratching the surface. NFTs could power:

• Digital passports or IDs
• Event tickets
• Proof of education or training
• Memberships to exclusive online communities

They may eventually be as common as email addresses—just in different forms.

Final Thoughts

NFTs aren’t just about expensive jpegs. They represent a new way to own, trade, and verify digital content. Whether you’re a creator, collector, or simply curious, it’s worth paying attention to how this space evolves.

Because in a world that’s becoming more digital every day, owning something truly unique online might be more valuable than we think.

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The post What Are NFTs and Why Do People Care About Them? appeared first on SEO TECH GUEST BLOG.

Search Engine Optimization (SEO) isn’t just for websites. YouTube is the second-largest search engine in the world (owned by Google), and its algorithm works a lot like Google’s. That means what you title, tag, describe, and say on camera really matters.

Here’s how to actually make YouTube SEO work for you.

1. Start With the Right Keywords

Before you even hit record, you should know what people are searching for. Use tools like:

• YouTube’s autocomplete (start typing in the search bar)
• Google Trends (set it to YouTube search)
• Tools like TubeBuddy or VidIQ

Find terms that are specific, searchable, and relevant to your video. For example, “best DSLR for beginners 2024” is better than just “camera review.”

2. Optimize Your Title

Your title should include your main keyword, sound natural, and make people want to click. It should:

• Answer a question or offer a solution
• Use numbers or specifics when relevant
• Stay under 60 characters if possible

Example: “How I Grew to 10K Subs in 90 Days (YouTube Growth Tips)”

3. Write a Real Description (Don’t Skip This)

The first 2-3 lines show up in search previews. Use them wisely:

• Include your main keyword early
• Explain what the video covers
• Add links to your socials, resources, or website
• Use hashtags at the bottom (3-5 max)

Longer descriptions can help YouTube understand the context of your video. Think of it like a mini blog post.

4. Tags Still Matter (Just Less Than Before)

Tags aren’t as powerful as they used to be, but they still help. Use:

• Your main keyword
• Common variations and related terms
• Misspellings, if they apply

Pro tip: Look at what top videos in your niche are tagging (TubeBuddy can help with that).

5. Say Your Keywords Out Loud

Yes, YouTube reads your captions and listens to your audio. If your keyword appears naturally in your speech, that can improve your ranking.

6. Thumbnails That Stop the Scroll

Technically not SEO, but indirectly vital. A great thumbnail improves CTR (click-through rate), which tells YouTube your video is worth recommending.

• Use bold, readable text
• High-contrast images
• Emotion or expression on faces
• Consistent branding across your channel

7. Watch Time and Engagement = Ranking Power

The algorithm favors videos that:

• Get watched all the way through
• Earn likes, comments, shares
• Lead to people watching more videos on your channel

Ask viewers to engage, but make it feel natural. And structure your content to hook them in early and keep them watching.

8. Playlists and Internal Linking

Group your videos into playlists with keyword-rich titles. This keeps people on your channel longer and helps YouTube understand your content.

Link to your other videos in:

• Cards (upper-right corner pop-ups)
• End screens
• Description box

9. Use Chapters and Timestamps

Break your video into sections using timestamps. Not only does this help viewers, but it helps YouTube index the content more clearly.

Example: 00:00 Intro
00:45 Step 1: Research
03:20 Step 2: Optimize Titles
…

Final Thoughts

YouTube SEO isn’t about gaming the system. It’s about clarity. When YouTube understands your content, it can show it to the right people.

Start with one video. Do the SEO steps well. Track your progress. Over time, you’ll notice something powerful: your videos don’t just exist—they get discovered.

And once that happens? That’s when growth gets real.

Picture Credit: Freepik

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The Puzzle: Standing Out in a Sea of Content

Let’s start with the biggest challenge: competition. The internet is saturated with videos. Every second, 500 hours of content is uploaded to YouTube alone. How do you make your brand’s message stand out? It’s not just about making a video—it’s about making the *right* video.

The solution begins with understanding your audience. Forget trying to please everyone. The more specific your message, the more likely it is to resonate. Think about what your viewers care about, what problems they need solved, and how your product or service can be part of the answer. And don’t forget the first few seconds matter most. Hook your audience right away, or they’ll scroll past without a second thought.

The Mystery of Engagement

Even when people watch your video, keeping them engaged is another story. It’s easy to lose viewers halfway through if your content drags or feels irrelevant. So how do you keep them hooked?

Here’s the trick: every second should serve a purpose. Start with a clear storyline. Whether you’re making a 15-second Instagram Reel or a two-minute explainer, tell a story that flows naturally. Add a touch of emotion—whether it’s humor, inspiration, or even a little suspense. And keep the visuals dynamic. Quick cuts, compelling graphics, and on-brand colors all make a difference. Viewers need to *feel* something, or they’ll click away.

Solving the ROI Equation

Another challenge is measuring success. You can create amazing videos, but if they don’t deliver results, what’s the point? Many marketers struggle to connect their video efforts to actual revenue.

To solve this, start with clear goals. Are you looking for more clicks? Better brand awareness? Sales conversions? Each goal requires a different type of video. For example, a brand awareness campaign might focus on storytelling, while a product demo should highlight key features and benefits.

Next, track the right metrics. Views are nice, but they’re not the whole story. Pay attention to engagement rates, click-through rates, and—most importantly—how many viewers take action after watching. Tools like Google Analytics or video platforms’ native insights can help you measure impact and adjust your strategy.

The Budget Balancing Act

Video marketing can feel like a money pit. Professional productions, high-quality editing, and distribution costs add up quickly. But here’s the secret: you don’t need a Hollywood budget to make great videos.

User-generated content, for example, can be incredibly effective. Encourage your customers to share videos using your product. It’s authentic and often more relatable than polished ads. Another cost-effective option? Short, snappy clips for social media. Tools like Canva or Adobe Express let you create professional-looking videos without breaking the bank.

If you’re investing in higher production, make it count. Repurpose content wherever possible. A single shoot can provide material for YouTube, Instagram, and even TikTok. Stretch every dollar by thinking strategically about how each video can serve multiple platforms.

Cracking the Distribution Code

You’ve created a killer video—now what? Posting it and hoping for the best isn’t a strategy. Distribution is where many video campaigns falter.

Start by knowing where your audience spends time. Younger viewers? TikTok and Instagram are your go-to platforms. B2B audiences? LinkedIn and YouTube are better bets. Tailor your video’s format, length, and style to fit each platform’s vibe.

Then, think beyond organic reach. Paid ads can amplify your message and ensure the right people see it. Platforms like Facebook and YouTube offer powerful targeting tools to reach specific demographics. And don’t underestimate email—embedding videos in newsletters can boost engagement rates dramatically.

The Power of Consistency

Finally, remember that video marketing isn’t a one-and-done deal. Success comes from showing up consistently. The more your audience sees your content, the more familiar and trustworthy your brand becomes.

Create a content calendar to keep things organized. Post regularly and vary your content. Mix tutorials, testimonials, and behind-the-scenes clips to keep things fresh. Over time, this consistent presence builds brand loyalty and drives results.

Turning Challenges Into Opportunities

Yes, video marketing has its mysteries. But each challenge—from standing out to proving ROI—is an opportunity to innovate. With the right approach, your videos can cut through the noise and connect with your audience in ways no other medium can.

Picture Credit: Freepik

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Using social media to promote a business has become a staple in modern marketing. It’s one of the most powerful tools for reaching a wide audience and engaging with customers in real time. With platforms like Instagram, Facebook, TikTok, and LinkedIn, businesses can connect with potential clients, build brand awareness, and even drive sales directly through posts and ads. However, while the benefits can be huge, there are also drawbacks to relying too heavily on social media for business promotion. To make the most out of social media marketing, it’s important to understand both the pros and the cons. Here’s what to consider before making it a primary part of your marketing strategy.

The Benefits of Social Media Promotion

One of the greatest advantages of promoting your business on social media is the sheer reach you can achieve. With billions of users across different platforms, social media gives you access to a global audience. This reach allows even small businesses to compete with bigger brands if their content is engaging and strategic. The potential to go viral or have your content shared widely can increase brand visibility quickly.

Another benefit is the ability to build a community around your brand. Social media isn’t just about advertising; it’s a two-way street that allows for interaction. You can engage with followers, respond to questions, and create relationships with your customers. This kind of interaction builds trust and loyalty, encouraging repeat business and word-of-mouth referrals. A brand that responds quickly and communicates well tends to be remembered and recommended.

Cost-effectiveness is another plus. Setting up an account is free, and even paid advertising can be done on a budget. Social media ads allow for precise targeting, so you can show your content to people based on their interests, demographics, and behavior. This level of customization can lead to better conversion rates compared to traditional advertising.

Real-Time Feedback and Insights

Social media provides real-time feedback, which can be invaluable for understanding what content or products resonate with your audience. You can post a piece of content and almost instantly see how people react through likes, comments, and shares. This feedback helps businesses adjust their strategy on the go and create more of what works.

Insights and analytics are built into most social media platforms. They show data like reach, impressions, and engagement rates. This data can help fine-tune your marketing efforts and give you a clearer idea of your audience’s preferences. Unlike traditional advertising, where it’s hard to measure the exact impact, social media gives you concrete numbers that show what’s working and what isn’t.

The Downsides of Relying on Social Media

While social media has its perks, it’s not without challenges. One of the biggest downsides is the constantly changing algorithms. Platforms frequently update how content is prioritized in users’ feeds, making it difficult to predict how many people will see your posts. What worked last month might not work today. Businesses need to stay adaptable and change their strategies to keep up with these shifts.

Another issue is the level of competition. Social media is crowded, and standing out requires constant creativity and effort. Creating content that’s both engaging and aligns with your brand can be time-consuming. This pressure to consistently produce high-quality posts can lead to burnout for small teams or solo entrepreneurs.

Dependence on social media alone is risky. If a platform changes its policies or your account gets suspended, your business could face a sudden halt in visibility. This risk is why it’s crucial to use social media as part of a broader marketing strategy rather than the only focus.

Handling Negative Feedback

The open nature of social media can also be a double-edged sword. While positive interactions boost your brand, negative comments or reviews can harm your reputation. Dealing with public criticism requires careful and prompt responses. Ignoring or mishandling negative feedback can turn small issues into bigger problems that impact customer trust.

However, responding well to criticism shows that your business listens and values customer input. A well-handled situation can even turn a negative experience into a positive one, showing that your brand is willing to improve and engage.

The Time Investment Required

Social media marketing isn’t as simple as posting and walking away. It takes time to plan, create, and publish content consistently. Engagement is key to building an audience, and that means responding to comments, replying to messages, and keeping up with trends. This time commitment can be a strain, especially for small businesses without dedicated social media staff.

Automating some tasks, like scheduling posts, can help manage time, but it’s not a full solution. The best social media interactions happen in real-time, so automation only goes so far. Businesses need to find a balance that works for their schedule and resources.

Tips for Maximizing the Benefits

To make the most of social media, diversify your approach. Use different types of content, from photos and videos to stories and live sessions. Experiment to see what formats your audience responds to best. Collaborating with influencers or running giveaways can also boost engagement and attract new followers.

Make sure your branding is consistent across platforms. This helps build recognition and trust. Regularly check your analytics to adjust your strategy based on what’s working. Keeping up with trends while staying true to your brand’s voice can help you stand out in the crowded social media landscape.

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A Gateway to Knowledge

One of YouTube’s most compelling attributes is its unparalleled access to knowledge. The platform serves as a vast repository of information, where users can learn about virtually any topic imaginable. From complex scientific theories to the nuances of historical events, YouTube offers a plethora of educational content that is both engaging and informative. The visual and auditory nature of the platform enhances the learning experience, making it easier to grasp difficult concepts. Additionally, many educators and institutions have embraced YouTube as a medium to disseminate knowledge, providing high-quality content that rivals traditional educational resources.

A Creative Canvas

Beyond its educational value, YouTube is a fertile ground for creativity. It empowers individuals to express themselves in myriad ways, whether through music, art, storytelling, or innovative video production. The platform’s accessibility means that anyone with a camera and an idea can become a content creator, breaking down barriers that once limited creative expression to a privileged few. This democratization of creativity has led to a vibrant and diverse community where unique voices and perspectives can flourish. Aspiring artists, filmmakers, and musicians can showcase their talents to a global audience, gaining recognition and feedback that fuels their creative journey.

Building Communities

Moreover, YouTube excels in fostering communities. It connects like-minded individuals from across the globe, allowing them to share their passions and interests. This sense of community is particularly evident in the way audiences and creators interact, creating a dynamic and participatory culture. Comment sections, live streams, and collaborative projects enable a level of engagement that transforms passive viewers into active participants. Through these interactions, users can find support, inspiration, and camaraderie, enriching their online experience and, often, their personal lives.

A Platform for Personal Growth

In addition to community building, YouTube is a platform for personal growth and development. Countless channels are dedicated to self-improvement, offering advice on everything from mental health and fitness to career development and financial literacy. The diverse range of perspectives and expertise available allows users to tailor their learning and growth to their specific needs and goals. Whether someone is looking to pick up a new skill, improve their well-being, or gain insights into personal development, YouTube provides the resources to facilitate these aspirations.

The Future of Entertainment and Education

Furthermore, YouTube represents the future of both entertainment and education. Its blend of user-generated content and professional productions blurs the lines between these traditionally separate domains. This convergence is shaping a new kind of media landscape where education can be as engaging as entertainment, and entertainment can be deeply educational. The platform’s algorithm, which curates personalized content for users, ensures that individuals are continually exposed to videos that both interest and challenge them, fostering a perpetual cycle of learning and enjoyment.

In conclusion, YouTube’s significance extends far beyond being a repository of videos. It is a multifaceted platform that nurtures learning, creativity, community, and personal growth. Its ability to adapt and innovate ensures that it will remain at the forefront of the digital age, continually shaping how we consume content and connect with the world. As we navigate an increasingly digital future, YouTube stands as a testament to the power of the internet to educate, inspire, and bring people together.

Picture Credit: Pixabay

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Consider the common belief that social media is the exclusive domain of the young. In reality, this digital realm is increasingly populated by a diverse age group, including those well past their youthful years. Grandparents are now sharing family photos, rekindling old friendships, and even partaking in viral trends. Social media transcends age, fostering connections that span generations and enhancing our understanding of one another.

There’s a prevalent myth that social media is detrimental to mental health. While it’s true that excessive use and negative interactions can exacerbate anxiety and depression, the platforms themselves are not inherently harmful. They can, in fact, be conduits for support and community. Positive interactions online can bolster well-being, providing emotional sustenance and a sense of belonging. The crux lies in mindful engagement, akin to savoring a rich dessert in moderation to avoid the pitfalls of overindulgence.

Another persistent myth is that friendships forged online lack the depth and authenticity of those made in person. This notion overlooks the profound connections that can develop through digital interactions. Many individuals have found support networks, shared passions, and even love through social media. The essence of a friendship isn’t defined by physical proximity but by the quality of interaction and mutual understanding.

Some argue that social media is a time sink, offering little of value. However, this perspective misses the diverse utility of these platforms. Social media can be a powerful tool for learning, networking, and staying informed. Professionals leverage LinkedIn for career advancement, educators disseminate knowledge through X, and activists use Instagram to mobilize support for crucial causes. The true value of social media is dictated by the user’s intent and engagement.

The belief that social media is rife with fakery is partially true, as filters and curated content can indeed create an idealized reality. Yet, the digital space is also a canvas for authenticity. Live streams, candid posts, and genuine storytelling flourish, providing unvarnished glimpses into real lives. The challenge lies in developing the discernment to navigate through the polished facades to find the true narratives.

Undoubtedly, social media shapes public opinion with its formidable reach. Hashtags ignite movements, tweets can influence political outcomes, and viral posts bring social issues to the forefront. This power, however, is double-edged, capable of spreading both awareness and misinformation. As users, critical thinking and media literacy are essential tools for navigating this landscape.

The addictive nature of social media is a reality we must confront. Designed to captivate, the endless scroll and constant notifications trigger dopamine releases, making it difficult to disengage. Acknowledging this addictive potential is crucial for fostering a healthy relationship with our digital devices.

In embracing social media, balance is key. By harnessing its benefits—connection, information, and entertainment—while remaining vigilant about its downsides, we can use it to enhance our lives. Setting boundaries, curating a positive feed, and occasionally unplugging are vital practices. Social media, much like any tool, is defined by how we wield it.

In conclusion, social media is both friend and foe, a dynamic presence in our lives that reflects our usage and intentions. By debunking myths and understanding its realities, we can harness its power positively, making it a force for good in our digital world. As you navigate your digital interactions, do so with awareness and intention, shaping your online experience into one that enriches and uplifts.

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YouTube: The Leading Video Service with Global Reach

YouTube remains the number one video service in the world: ChannelAdvisor estimates that 3 billion people watch videos on this site at least once a month. And the most explosive growth in recent years has been TikTok. Experts called it “the main social media story of the past year”.

TikTok: The Explosive Growth of a Chinese Video Hosting Service

The Chinese video hosting service has 800 million monthly active users. 500 million of them are Chinese themselves, and despite this, TikTok ranked 6th in the global ranking of mobile apps for 2019. It caught up with Instagram in terms of the number of downloads but has not yet made it to the leader.

Short Videos and High User Engagement

Internet users now have a very high level of attention to the video, and videos with a duration of no more than five minutes receive the maximum traffic. Long videos are either split into parts (each of them starts with an advertisement) or at the beginning, they contain cut frames from the middle and the end of the video (spoilers) to captivate the viewer and increase visibility. The trend for short videos is set by social networks, for example, Instagram.

Video content has become an effective advertising format. At the same time, as experts note, it works only in conjunction with other types of advertising. The world is moving away from one sales channel. Even if a person liked the video, it is not a fact that he will buy the offered product. He will at least google the brand, and look at its social networks. And he will buy, perhaps, only two days later, when the seller “catches up” the buyer with additional advertising.

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Direct factors affecting the ranking:

• The already mentioned social signals – the activity of users in a group / public page is monitored and analyzed by search robots, and links to communities often fall into the list with the main site.
• Traffic – if you create interesting materials on your site and publish links in social networks, users will follow them. Then they share links with their friends, share through their profiles in social networks – and traffic grows.
• Actually links. If they are not indexed, they still count towards bonuses to the utility of the resource for users.

Indirect factors:

• Behavioral. Their influence is enormous, and search engines actively follow many such indicators. For example, the depth of viewing, the total time on the page, failures. Agree, the user who sees the post in the feed and follows the link will be more interested and stay longer on the site, because it is from the target audience, your content is relevant to its interests.
• Search robots take into account any user interaction on the site and on social platforms, so select the social networking buttons on the site. Integration will benefit.

Social networks for SEO: 

Our optimizers conduct SMM audits to identify the factors that are most important to search engines:

• The presence of links to the site and the company’s accounts in important social networks.
• Clickability social buttons on the site.
• The presence of buttons “Share”.
• Availability of current contact numbers, email and physical addresses
• “Live” social networks of the company.
• Using hashtags in posts.
• Lighting new content on the site in social networks.
• Availability Open Graph markup.

That is the main thing – to have groups in social networks, integrate them with the site and not to throw. Because with links from social platforms, the situation is complicated.

Links from social networks do not convey reference weight, so they do not directly affect the ranking, but features of social networks can be used for traffic and social activity.

Twitter. Search engines love this social network very much, but the account should be popular: get likes, retweets, comments. So, if there are only bots in subscribers, there will be no sense.

Facebook. From the position of seo-promotion, Facebook looks mysterious: the links are hidden by the nofollow attribute, but our experts have repeatedly noticed that Google sees and indexes them. To what extent this is an accident, and not a pattern, we cannot say. In any case, this is not the only thing that search robots are looking at: there are also likes and reposts, which increase the authority of the site. Moreover, in this social network you can like not only posts, but also the page itself – and it is such likes that add credibility to the main site. In addition, it is one of the most influential social networks, it has great advertising opportunities and a more enthusiastic audience, especially in runet. Gathering a group on Facebook is about meeting the target audience almost face to face.

YouTube. Advance on YouTube from the point of view of SEO is justified if there is really interesting material relevant to the video format. Social activity, manifested in the number of views, subscribers and clicks on links, will attract traffic.

SMM and seo website promotion is a working tandem of Internet marketing, which is useful precisely because of its interconnectedness.
Difficult relations of search engines and links from social networks do not cancel the fact of usefulness for SEO user activity at any sites.
It is necessary to focus on content. Quality content will attract users from social networks and search.
For SMM and seo-promotion, the price varies, but for increasing brand awareness and conversion it’s better not to choose.

Picture Credit: PhotoMIX-Company

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What exactly is user generated content?
User generated content (UGC) is content created by users related to a given brand or website. Such creativity used on the website or on profiles in social media (of course with the consent of the authors) brings many benefits, because:

• It improves the credibility of the brand,
• Encourages hesitating customers to make a transaction,
• Increases the involvement of the community that has formed around the brand,
• Shows clients that they are important and perceived by the company,

It affects the increase of brand recognition, for example in social media.

By far the most common form of user generated content appearing on websites (especially in online stores and information portals) are the opinions and comments of users. Films and video reviews, photos, memes, social media posts are also popular.

The essence of UGC is not so much the form of content and its quality (photos sent), as the very authenticity of the published content. Many users instantly recognize the so-called Whisper marketing or sponsored articles, so all attempts to simulate user generated content can only harm the company’s reputation in the search engine.

4 ways to encourage users to create content about the company

Customers like to know that they are important to the brand whose products they buy or which services they use. If you would like users to share their experiences, opinions or thoughts with you, just ask them. Effective methods for increasing the involvement of Internet users and influencing the creation of user generated content include:
Create an engaging event

Users willingly take part in competitions played in the form of fun to show off their skills, abilities or abilities. Organizing an attractive event promoted by hashtags in social media is a good way to get UGC. This method was used by Pepsi in its campaign, creating the event Taste challenge.

The campaign resulted in the publication of photos on Instagram and Facebook with a hashtag #tastechallenge. Thanks to attractive photos sent by users, Pepsi completely increased visibility on social networks for free, building the image of a brand that ensures delivery to customers with a drink that is familiar to all generations.

Organize competitions
The easiest way to get free content created by users is to organize a competition. Most often, these types of campaigns consist in sending a photo with the appropriate hashtag in social media, writing a comment on the website, issuing a product rating. In return for your effort, the customer receives small prizes – products of a given brand.
Content sent by users (those awarded and the most interesting ones) should be included on a dedicated sub page on the site or, for example, in a gallery created on a fan page. In this way, you can boast about the activity of clients and the creativity they have prepared. In addition, contests requiring the placement of hashtags increase the reach of the brand, and this in itself is a marketing value.

Encourage feedback
User generated content also includes opinions issued to products by users. Recommendations on the website are important, they lead potential customers to make a decision, making sure that they buy an interesting assortment in a good online store. Reviews can be obtained by:

Directing a direct request to the client for issuing opinions,
Facilitation of issuing recommendations on the website,
Proposing a discount for another order,
Introduction of a loyalty system involving the issuing of opinions,
Adding a blank to order with a request for a recommendation.

Encouraging users to leave a comment on the website may call a wolf from the forest – we count on the negative assessments. For each opinion should be addressed substantively, apologize for the inconvenience, offer compensation. The honest statements of customers allow you to develop and improve the level of services provided, so you should not underestimate them.
Offer freebies for content

On blogs you can often find pop-ups encouraging you to subscribe to the newsletter, in exchange for which the user will receive an interesting guide, e-book, a selected list of tools, etc. Nothing prevents you from testing such a way to acquire content from users. If you run, for example, an online drugstore, suggest to the client a face skincare guide that he will receive after the review of the purchased product.

Establish cooperation with an influencer or opinion leader

Sometimes, in order to collect authentic content, we need a credible client who will unmaintained and gently promote our brand. Influencers have more and more punching power and effectively engage online communities, so it is worth to cooperate with them, and UGC will be created in a natural way.
* Additionally: Collect opinions appearing on various industry portals and websites

Certainly opinions about your company appear in various places on the Internet Internet forums, Google Maps, industry portals. You can collect content written by users on external websites and collect them on your website,  in the Recommendations tab. It is a good way to acquire user generated content created within external websites.

User generated content a SEO
The content created by the users is of great value and can be used to expand the website. When posting the creativity of clients on the website, you need to remember about several important aspects affecting SEO:

• Content uniqueness – when you copy the opinions of customers from other websites (from the Google Maps business card, industry portals), you create, unfortunately, copies of the content on your website. Recommendations are best placed on graphics or in the form of a screen,
• UGC indexing – if you encourage users to issue ratings and product recommendations on your website, implement a commenting system that allows you to index the published content,
• Optimizing graphics and video – take care of your site’s performance. The photos sent by customers always convert, set the appropriate alt attribute, and add videos on your YouTube channel, so that large files do not burden the website,

Implementation of micro data for review (stars) – product reviews look attractive in the search engine, if next to the result appear yellow stars informing about the average rating. For this purpose, it is worth implementing structural data to highlight user generated content.

Also remember to add information about the author of the content when you post it on your website.

User-generated content is worth its weight in gold
Take care of your users and reward them for the content they created. Appreciating loyal customers, you strengthen their commitment and attachment to your brand or online store. Authentic reviews, emotions-inducing images and video clips will attract more internauts ready to convert.

Picture Credit: geralt

The post Best Ways to Use User-Generated Content on Your eCommerce Site appeared first on SEO TECH GUEST BLOG.

1. Continue the thought. “If I Were Rich, then …” – offer the audience to continue this or other thoughts.
2. Photos in the format “behind the scenes”. Publish photos of employees during work, satisfied customers. Suitable photos from corporate parties and industry events.
3. Quotation. Funny and inspirational quotes of famous people are always a success.
4. Statistics. Graphs and diagrams with data related to your field of activity are always in demand.
5. Repeated announcements of successful publications in the blog. Links to popular articles will never hurt.
6. Questions. Ask the audience simple questions related to your business.
7. Announcements of your guest posts. If your article is published on an authoritative industry resource, immediately notify the subscribers about it.
8. Branded photos. Look at the far corners of the hard drive pictures that have your company logo. It’s good if the image is funny.
9. Infographics. You can advertise someone else’s infographic or create your own.
10. Photos of your product. These photos can be published on Pinterest or Instagram.
11. Photos that cause positive emotions. Do not try to connect them with your business. Your subscribers will surely appreciate the sunset photos or smiling child.
12. Link to a discussion or dispute. If you argue with colleagues on a forum or in comments to a blog post, refer to this dispute.
13. Opinion of users. Ask subscribers to share your opinion about your product.
14. Photos of your product. Publish a photos of your product in the process of assembly or production.
15. Reposting photos from Pinterest or Flickr. In these social networks you will find many interesting images worthy of attention of your audience.
16. Share a link to a useful resource. This can be an industry blog, a new service or a guide written by your colleagues.
17. Publish the presentation on SlideShare. And share the link with the subscribers.
18. Refer to the useful case. Many people consider this format to be more interesting than standard blog posts.
19. Helpful advice. Publish useful advice related to your business.
20. Ask users to write a review of your product. Motivate them and reward the most active.
21. “Share” photos of customers who are associated with your business or product. They can be found by the corresponding hashtags.
22. Recommend users a free tool. For example, share with them information about the program with which you make gif-animation.
23. Recommend to users a useful book related to your field of activity. If it is freely available, leave a link.
24. Describe the working day of a member of your company. It can be a photoreport with a little description. Refer to this content.
25. Recommend your favorite products. If you sell bicycles, then you must be an avid cyclist. Share with the public personal preferences.
26. Periodically share with users useful tricks. Make a list and publish them in the following format: “Trick number 9”.
27. List of top articles. Make a list of the most popular posts in industry blogs. Publish it and explain on the example of several materials why publications have become successful.
28. Recommend to subscribers of the partners. For example, if you are satisfied with your Internet provider, computer equipment supplier or a cleaning agency, do not spare compliments.
29. Tell the audience how you are achieving success in business and do not go crazy. Perhaps you are doing yoga, attending psychological training or throwing negative energy with a crossfit? Photos are welcome.
30. Ask the subscribers for advice.
31. Confirm that you are human. Publish a photos of your breakfast, killed by your dog sneakers or the devastating effects of yesterday’s party.
32. Comment on the current events, which are all heard. Avoid political topics.
33. Recommend an expert. Recommend to subscribe to the page of the industry expert. Say that you yourself get a lot of useful information first-hand.
34. Share your memories with the audience. Publish photos of the old logo, first products or office in the garage.
35. Other social networks. Publish on Facebook a link to your profile in Pinterest or another social network.
36. Publish something funny. Beat the famous meme.
37. Publish the video. It is better if it is a useful video instruction, for example, in the format of video infographics.
38. Recommend subscribers a profile of a class specialist on LinkedIn. Perhaps you worked with an excellent designer or photographer. Share your experience with colleagues and customers.
39. Conduct photos contest. The subject of the photos should be related to your business.
40. Comment on the topics that are currently being discussed on Twitter. Avoid politics.
41. Contend with someone from colleagues or industry gurus. Make sure that your subscribers see the discussion.
42. Publish a funny photos. And ask subscribers to come up with a signature.
43. Find a video on YouTube that will be interesting to your audience. It can be a funny movie shot on the camera phone, or professional video content created by your colleagues.
44. Mark the page of your colleagues on Facebook. Show that you are not afraid of competition.
45. Make a selection of industry news. Watch for current topics using Google Alerts.
46. Follow the regional holidays. Congratulations to subscribers with Christmas and all praznikami.
47. Publish the forecast. It can be related to the scope of your business or current events.
48. Invite subscribers to ask you questions related to the product or business.
49. Play the devil’s lawyer. Express a controversial point of view. Try to ensure that because of the provocation you do not have enemies.
50. Publish photos of your employees. Customers should know that they are dealing with living people, and not with “sales manager number 2”.
51. Share with the subscribers the data on the return of the product. This will help your customers avoid mistakes.
52. Publish a post in the format “Truth or lie.” Invite subscribers to confirm or disprove the myth.
53. Uncover popular topic. Find out what Google users are looking for. Post a post on a popular topic.
54. Select the subscriber of the month. Assign the most active follower of your brand in social networks. Reward the lucky man for the activity.
55. Share the results of the study.
56. Offer a discount to users. Limit the time of the offer.
57. Congratulations to subscribers with little-known holidays. For example, July 25 is the day of the system administrator.
58. Tell us about the received awards and prizes. Emphasize your professionalism, but do not brag.
59. Share a link to a profitable share. Or a coupon that your colleagues offer.
60. Tell us about the news and changes that have occurred in your company. Have new employees been recruited? Have you developed a new product? Did the accountant have a child? Write about it.
61. Share photos from the latest industry event. Boring pictures few people are interested. Better show subscribers what was happening on the sidelines.
62. Refer to the opportunity to get something for free. This can be a program, white paper or other useful content.
63. Thank the audience. Just tell customers thanks for the years they spent with you.
64. Prepare a series of micro-posts on the same topic. Publish them a few days in a row.
65. Weekly publish links to the most interesting articles related to your field of activity.
66. Ask staff to share the funniest case of practice. Publish the story on the brand page.
67. Create a vivid collection of industry news on Flipboard. And “share” it on Facebook.
68. Conduct a free seminar using Google+ Hangouts. Publish your video on social networks.
69. Ask the industry expert. And publish his answer on his social network page.
70. Give presents to the first five users who will write a comment on your message.
71. Mention an industry guru in your publication. Mark it in the announcement for publication and ask for your opinion.
72. Create and publish a photo collage. This can be a brief photoinstruction or entertainment content.
73. Intrigue your audience. For example, if you publish a photo report from an industry event, try hooliganism: “There are many hot photos under the cut. Be careful, 18 + “.
74. Publish insider information. Leaders should always know more competitors.
75. Tell us about non-standard ways of using your product.
76. Refer to any comment in your blog. This can be an expert opinion or a funny statement of a beginner.
77. Answer the questions you are often asked. Users are lazy to search the FAQ section of the site.
78. A letter from the mailing list. Refer to the letter from your mailing list. This will help you start a discussion and attract new subscribers.
79. Ask for help from subscribers. Ask subscribers to offer you topics for publications.
80. Useful pages in social networks. Refer to the useful group on Facebook.
81. Joke. Tell an anecdote or a funny incident from your life.
82. Examine the content of competitors. Look at what your colleagues publish on social networks. You need the same posts, but they should be better.
83. Reports. Look for an idea for a post in Google Analytics reports. Share interesting observations with the audience.
84. Show your employees. If you have a section “Our employees”, refer to it.
85. Use the service of questions and answers. Find the relevant question on the question and answer sites. Write and publish a detailed answer.
86. Respond to the mention. And post a response on your page.
87. Fragment from the article. Publish an interesting excerpt from your article.
88. Screenshot of the dialog. With the permission of the interlocutor, publish a screenshot of the dialogue in the chat room or in the mail. Comment on the dialogue.
89. Announce an industry event.
90. Promote your business. In the end, you created a group or public.

Read more about Social media marketing and SEO tips

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The first thing to do is forget about “stupid” videos with young children, funny animals, dances or crazy stunts. It’s all an un-targeted video, although it’s gaining thousands of views on the web.

Pay attention to the video, which accurately hits the target, in a certain theme or market niche. A company that provides real estate services can rent an exciting video about country houses or make a presentation of their company. Nightclub simply has to show the atmosphere in its establishment, famous visitors, good music in the background. A programmer must show the results of his work – a complex computer project, which works flawlessly.

The Google search engine ranks video from YouTube with a special “preferential” method. Therefore, it is possible that a high-quality video will be released into “top” queries on the key phrase. This is the most important, because the cost of creating a video will pay off with interest.

There is a logical question, how to transfer traffic from video to your site. That is, how to entice a potential client? There are several ideas:

– make an offer for a free bonus on your website (reports, consultations, demos, MP3s, etc.)
– ask people for their opinions or invite them to participate in a survey that will be on your site. Successfully combine this method with some “freebie”.
– Do not share in the video on YouTube all information or history. Get people to go to your site.
Here you need to know a bit of psychology. While you own the attention of people, you must skillfully encourage them to visit your site. If you do not offer specific instructions for the transition, then a person will simply go to watch other videos on YouTube.

But first of all you need to create a competent video. Here are some guidelines for creating:

• Brainstorm with customers or friends. This method has long been known. Collect more people and offer them a reward for a good idea for the video. It’s no secret that all people think differently. And a variety of ideas are born in their heads.
• Individuality is the secret of success. Nobody makes you create a blockbuster like that of Spielberg. The main goal of video marketing is to establish a strong connection with the audience. To learn about the videos you like, just type in Google “popular videos”. See what will be found in the results. This will be the ideal model for creating a viral clip.
• Viral video should entertain the audience. The most important thing in a video is to send a marketing message. If you are carried away by continuous advertising, then the viewer will quickly determine this, and there will be no viral effect. First of all, you need to entertain the audience, weaving the advertising idea.
• Duration of the video. Popular videos always last no more than 2 minutes. This interval is sufficient for the maximum result from the views. If you have a video much longer, simply break the information into several parts.
• Use the video editor. The viewer will go to your site if he receives a specific instruction in the video. And how to write words on top of a video? To do this, use the video editor Windows Movie Maker, or other similar to it. With the help of video editors you can make text in video or beautiful special effects.
• Think of an intriguing title. It is very important. Good or “catchy” headlines attract many viewers at once. And if the name is not interesting, then no one will open the video.
• Help in creating a video. If you doubt your abilities, then you can create a video with the help of other people. Advertising agencies are well versed in this topic. All their activities involve attracting customers, so they can easily make a quality viral video.
• Download the video and the following plans. After uploading the video on YouTube, you need to look at the activity of the viewers in it. If it is not enough, you will need more videos, but do not forget to put a link to your Internet resource at the end of each. Keep an interesting conversation in the comments to your videos.
• Select a category. When uploading a video, select the relevant category. The closer the topic of your video will be to the topic of the category, the more targeted viewers will go to see it.
• Pick up bloggers and add a video to social networks. Famous bloggers who are popular on the web can collect in their diaries a suitable audience for the promotion of your video. Send them by email your video or a link to it. There is a chance that the blogger will create a viral effect. Create your own pages in social networks, there is also a target audience that can be attracted by your video.

After all the action, you just have to watch how the audience treats your video. Communicating in the comments can help in the promotion of your video. The more popular your video becomes, the more there will be a transition to your site. So, its position in Google will rise.

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Internet marketing for the successful implementation of the strategy and the achievement of the goal set for a specific project uses various communication tools. For the correct selection of tools (combination of tools), Internet marketing requires a marketing analysis of the project, a clear statement of purpose and a systematic approach to the implementation of the strategy developed.

Internet Marketing Tools

1. Website
The main tool of Internet marketing is a website.
The creation of a website, its correct positioning on the Internet and reasonable use give the owner enormous opportunities and prospects:

strengthening the image and position of the company in the market;
implementation of operational marketing and sales activities;
fostering successful competition in the market;
creation of a favorable ground for further activities and development of the company.
Most Internet marketing tools have an intermediate or ultimate goal of attracting users to the company’s website.

2. Search engine marketing (website promotion)
Most Internet users start searching for a product of interest from a query in the search engine. Using such Internet marketing tools as search engine optimization and search advertising, the website gets the opportunity to be placed on high positions in search engine results.

Search Engine Optimization (SEO)
The goal of search engine optimization is to attract targeted users from search engines to a website, to organize site content in such a way that it is fully indexed and correctly displayed for each search query.

Search advertising
Text blocks that are placed in search engines and displayed in response to specific user requests are an effective means of attracting users to the website for high-frequency queries.

3. Internet advertising
Internet advertising is highly accurate coverage of the target audience, the ability to flexibly manage the budget and quickly monitor the effectiveness of the advertising campaign. There are two main types: banner and contextual advertising, each of which has its own advantages and specifics of use.

Banner advertising
Used to ensure rapid coverage of the target audience, strengthening the image and recognition of the advertised product.

Contextual advertising
“Intellectual” version of Internet advertising, used to attract the most interested in the product audience. It is shown on Internet resources in reference to their content.

4. Email marketing (direct marketing, direct marketing)
Email Marketing is a personalized e-mail newsletter. It makes it possible to disseminate information at a relatively low cost among a wide range of specific potential customers and monitor their reaction. (Not to be confused with spam – sending unwanted correspondence)

5. Marketing of social relations
Dynamically developing direction of Internet marketing, the methodology of which is to use relations between people to promote products.

Social networks, forums, chats, wiki
Discussion groups located on the servers of online services are the place of formation of communities of interest. They can function as a library, room for chatting (chat room) in real time and even as classified by subject directory of advertisements. Actively used as one of the elements of Internet marketing.

Blogging
Many companies use corporate blogs to publish corporate news, press releases, useful information for customers, and to organize intracorporate communication.

Sites of reviews, ratings
Sites publishing ratings and reviews of independent experts and consumers. Visitors to such sites are employees of representative offices of companies, distributors, retailers and ordinary users who visit the site in search of relevant information.

Online Conferences and Seminars
Represent the versions of the forums, limited to sending and receiving messages on a specific topic. On the Internet, thousands of conferences are held on a wide variety of topics: caring for indoor plants, eating healthy, exchanging views on an event, and so on.

Electronic bulletin boards
Specialized network services, whose activities are dedicated to a specific topic or group.

6. Viral Marketing
Viral marketing is Internet marketing, whose strategy is to develop a “virus” – an interesting advertising message for users, which they themselves convey to each other, perceiving not as advertising, but as entertainment. It differs in avalanche-like distribution of advertising material, which can be:

• provocative article;
• unusual site;
• video;
• cartoon;
• flash game;
• online service;
• hearing, scandal, etc.

7. Online Games
Online games with built-in advertising or branded elements are rapidly gaining popularity, providing numerous opportunities to attract potential customers.

8. Mobile marketing
Mobile devices with Internet access are becoming more widespread, providing Internet marketers with additional opportunities to attract a wide audience. Many websites are developed taking into account the capabilities of mobile devices.

9. Formation of public opinion (PR)
Internet marketing tool aimed at forming a positive image of the company by distributing textual information on third-party resources: distribution of press releases, work in the network press and news resources, custom articles, activity on thematic forums, hidden advertising in blogs, multi-pass loyalty programs and etc.

Each Internet marketing tool has its own peculiarities and specifics, which must be taken into account when choosing an effective tool for each particular project.

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The post Internet Marketing: Tools of Incarnation appeared first on SEO TECH GUEST BLOG.

To achieve this, you need to follow a few simple tips that will help you gather thousands of people and regularly enjoy it with quality videos.

Creating suitable conditions

Follow trends

You have a good chance to quickly become popular if you start recording videos for current show business events or news.

Immediately after the incident that fits your channel on the subject, make a video. Try to ensure that the video appeared on the network a maximum of a couple of days after the news came out.

Remove skits and video responses

Find some popular video on YouTube and make a video response to it. Parodies and video responses are a quick way to gain fame and increase the number of subscribers by taking advantage of the popularity of another video. In this case, the creators of the original video will not be against, since the more parodies and answers they receive, the more popular they become.

Upload new videos

Regularly shoot new videos and post them, even if for several months now you do not see the result. If you will often please your subscribers with high-quality and interesting videos, you will certainly become popular even if it takes 2, 3 or 5 years.

Participate in the gatherings of Youtube

If people will know you in person, they will sign with great desire to the channel.

YouTube’s meetings, which are often held around the world, are an effective way to attract attention, to become popular and even make new friends. When meeting with subscribers, try to establish contacts with them, thank them for the interest shown to you. Do not behave arrogantly and too arrogantly. The main task is to be open and friendly, to attract sympathy from as many people as possible.

Collaborate with those who already have them on the meetings with people who have succeeded on YouTube, communicate with them through Twitter or video hosting itself. Ask if they are not against shooting the video together. So you can become popular on YouTube. This is a proven way, thanks to which many people have succeeded.

Helpful Tips

• Before offering a collaboration, consider an interesting idea for the video. So a person will see that he does not have to do all the work himself – you too will make your own contribution.
• Address those people who lead the channel in a manner similar to yours.
  An important rule of YouTube is to help and share, so do not give up if someone asked you to make a joint video.
• Improve the quality of the captured video in the video editor, even if it turned out to be excellent.

Make your video channel attractive

From this step depends on how users will perceive it, whether it will become popular. Think of a tenacious name, add a beautiful cover. So that a person can immediately understand what your channel is about, make a competent short description. Also upload a background image.

Regularly update the video channel description and its appearance so that the information is always up to date.

You can also use YouTube to promote your other projects, leaving them in the description of the video channel.

Do not forget the tags on the video

Correctly composed tags will allow users to quickly find your videos. When writing them, try to choose those tags that most fully characterize the content of the video. If you copy tags that other authors use, then your video will simply not be found among the same labels.

Do not prescribe popular tags that do not relate to the content of the video, in the hope of increasing popularity.

It is necessary to prescribe both general tags, and special – for example, keywords, the names of people mentioned in the video.

Develop a channel

Spread the new video at least once a week. Without regular updates, your channel will be forgotten. It is recommended to schedule and adhere to it so that the audience knows when to expect a new video and on what topic.

Try to make each video interesting and unique.

To ensure that your audience is not “bored” in anticipation of the next video, put the “I like” marks on the videos of other users, promote other content.

Keep in touch with the audience every day, not just when you post a new video.

Helpful Tips

• Make a thumbnail of the video original and eye-catching, as people decide if they should watch the movie, that’s it.
• Do not publish videos with pornographic content, with content that offends people according to their national, social sign, etc.
• Do not violate copyrights.
• Spread only those videos that match the stated topic.
• Do not enter your phone number, address, or other personal information.
• If you can not come up with your original idea, use parodies or video responses.
• Treat the process easily and playfully, but at the same time, do not be lazy and constantly create new videos.
• When you become popular and achieve heights, you do not need to become a vain egoist. Remember that your audience and subscribers are the people who led you to success.

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The post 7 Ways to Create a Popular YouTube Channel appeared first on SEO TECH GUEST BLOG.

What is selling in network marketing?

To achieve success in the MLM business, you need to choose a product that will be easily and actively sold, and for this you need the following product qualities:

• Popular products (biologically active additives, cosmetics, accessories, books, trainings, clothes, perfume);
• Average level of the price segment;
• Attractive look (design, packaging);
• Originality (counterfeiting will not be successful) and competent advice.

You can sell everything in network marketing, but take into account the relevance of the product and its low cost in order to find a large number of those who want to try the novelty.

How to build an MLM business structure and new ways

A few years ago, network marketing was built by a simple recruiting method through invitations to work interviews or other ways of provoking a personal meeting. The downside of this method is that most people coming to the meeting do not suspect that they are waiting for an offer to become a member of the MLM structure. Of the large number of those who came to the meeting, few agreed to this work, but became active participants in the unit.

A modern approach to building MLM business involves the involvement of the Internet resource. The big plus of this method is that the number of people who constantly use the Internet and register on different sites every day, grows exponentially.

Ways to attract new employees to network marketing:

1. Create accounts in social networks. You need to select several popular channels (Facebook, Instagram, Youtube, Telegram, Twitter) in which you should put your photo or company logo on your avatar, use a luring phrase in the title and write about what you are selling in the personal information column. In accounts, you need to constantly update the page with interesting posts about the product and attract more subscribers.
2. Register your own blog. Unlike social networks, it’s better not to write about the product or business, but about your attitude to it, about how you build your business, your luck and misses. In this way, you create trusted relationships with subscribers who will often visit your page.
3. Organize a seminar or webinar, where you can tell about your business and its benefits, about the goods that you sell. You can invite people to your presentation from the same social networking sites, offer for participation or repost a bonus or an opportunity to win in a prize draw.

To increase the effectiveness of the work done, publish posts and news, articles and proposals in several places at the same time. After the work done on recruitment of subscribers interested in your topic, you need to constantly maintain contact with them, if you advertise yourself, then unobtrusively and between the lines.

Friendly ties will play an important role in the recruitment of new employees, because they will already be charged with a positive response about the field of network marketing and its benefits from you, and will rather agree to work.

As you can see, if you already know what MLM business is, then thoroughly study the main strategies of network marketing and apply modern methods of attracting customers to your structure.

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The post How To Attract People Into Your Network Marketing Business appeared first on SEO TECH GUEST BLOG.

Most likely, you are so passionate about the creative process and / or deeds that you can not find the time to do it. And to do this is fundamentally important.

So, most likely, you should update on your channel right now or in the near future?

1. Trailer for new viewers – first of all.
It is usually updated rarely. Although in 3-4 months it becomes obsolete.
When writing a new greeting, it may be worthwhile to use other phrases.

It is worth adding scraps from the bright spectacular moments of the current video.

• Be sure to tell the trailer: what kind of channel, what is it about and what will be interesting to the new spectator.
• Tell about the schedule of publication.
• Remember the call to action

Live communication with viewers + inserts from videos = a good trailer.
Trailer is a useful option, update it at least once every six months.

2. Default settings.
Go to the “CHANNEL” -> Download the video. Make sure that the relevant information is here.
Perhaps, there are outdated links or irrelevant information – you need to check everything.

Maybe something needs to be added? Think about it.

In general, the revision of these settings by default is definitely worthwhile.
The more accurate the information is there, the less information you need to adjust when uploading a video.

3. Information about the channel.
As in the previous paragraph, you need to check the relevance of the information on the page about the channel. Time goes on and changes happen. You and your chhannel are changing too.

Also, adjust the information in the channel’s keywords. Nowhere, not showing up, the channel’s keywords still affect the ranking of videos and the promotion of the channel.

• Add topical keywords
• Remove outdated
• Remember branding

It is especially important for young channels that have not yet formed a brand, then they have changed the concept, and the keywords have not been updated.

4. Playlists.
Check the list of your playlists. Make sure they are all up-to-date and match your content strategy.

This is fundamentally important. After all, serial content is the basis of promotion.

• Playlists must be up-to-date
• The playlists must have descriptions
• Playlists match the search queries we need
• There should be series playlists (in which regular serial content)

And, of course, you need to remember about playlists when uploading a video.
Correctly chosen content strategy and serial content can bring 100-200 thousand subscribers for six months or a year. With the correct systematic work, of course.

5. Corporate style of the channel.
When talking about the design of the channel, then, first of all, we are talking about the cap of the channel and the logo.
Remember that the logo should have large recognizable elements. A small unreadable text will go unnoticed and will not work.

Sometimes YouTube changes its design and old design elements may simply not fit into the new design.

The new design of the YouTube cap takes more space. Despite the fact that the overall layout of the cap remains the same, now you can make other accents.

There is important information in the header of the channel:

• this can be your photo, which should be high-quality
• or maybe a publication schedule (which can change, and therefore – need to be updated)

6. Monetization.

• Regular check: whether all ad formats are enabled.
• Are the advertising pauses
• It is important to check / comply with the video categories used (their relevance and relevance)

7. Security settings (!)

• It is worth regularly updating the password. Even if the habit of using a complex and, in your opinion, a reliable password.
• Check – whether the backup mail is tied to the channel and which one is up-to-date.
• Phone number – additional account protection. On the main channel, be sure to connect.

 8. Video Manager.
Here it is sometimes necessary to check whether any videos have fallen under the policy of disabling monetization.
It is important to do this in order to take timely measures (to file an appeal, etc.).

You should also track the Content ID claims on your videos. It’s useful to do even for those who have copyright content, because there is an error in recognition and someone else can wrongfully claim the rights to your content.

It is always important to be on guard for your channel. This is especially true of the current and previous items.

9. Mail of the channel.
It should be checked regularly. some important information can come to it.

Examples of possible important letters:

• “The rules have changed …”
• “We need to accept an agreement …”

If you can not regularly access the channel’s mail (or just laziness), then set up the forwarding of messages from all channels to your main mailbox.
To always be aware of what is happening and to notice something important in time.

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The post 9 Ways to Become a Successful Vlogger on YouTube appeared first on SEO TECH GUEST BLOG.

Now it’s hard to remember, but once YouTube was slightly more than just an infrastructure: it allowed you to quickly and easily embed video on other sites, and as the resource grew, it also became a repository for archive TV clips and viral hits. Today this is the most famous resource on a par with Wikipedia.

In the meantime, Facebook invented the format of the news feed – an endless stream of updates, personalized based on the interests of the user. Soon the tape moved to Tumblr, Twitter, Instagram and even LinkedIn. But YouTube with this innovation was in no hurry, leaving dominance over the channels subscribed to by the user. Today these channels no longer dominate. Open YouTube on your smartphone and see – they are hidden in a separate tab, and on the main you’ll see a tape from the video you’ve adapted to your interests. To make recommendations personalized, YouTube developed ultra-precise tools, and this helped to increase the time spent by the user on the site.

“We knew that people come to YouTube only when they know what they want to find. But we wanted to attract them, even if they do not know what they want, “says YouTube technical manager Jim McFadden.
McFadden joined the company in 2011. Just like now, 6 years ago, YouTube’s goal was to keep the user on the site as long as possible and not let it go. The company tried everything a little: bought professional equipment for the best bloggers, introduced the function of “queue” (the list of the following videos in the playback window of the current video), redesigned the main page to raise the percentage of subscription to the channels. But the statistics remained the same until YouTube changed the algorithm for issuing recommendations. Instead of showing users the most viewed videos in the tape, the algorithm selected clips that looked longer than others.

The counters of views of the most popular bloggers, spreading videos with cunning headlines and colorful miniatures, collapsed in just one night. A video of a higher quality, for viewing which users spent more time, on the contrary, gained momentum. Over the next three years, the total watch time on YouTube increased by 50% per year. After a while it became clear that the users subscribed to interesting channels – they could now be considered regular visitors. But to become more, to become a site that the user visits several times a day, YouTube needs new tools. By the way, they began to appear only a year and a half ago.

Well-chosen YouTube recommendations are the result of Google Brain. The unit, working with artificial intelligence technologies, joined YouTube in 2015, although it was not a pioneer in this field. Prior to that, the company used the Sibyl machine learning system to make recommendations, but the new technology of uncontrolled learning surpassed all previous efforts.

“One of the main features of this technology is generalization. If earlier I watched a comic performance, then in the recommendations there was one more video from this comedian. The Google Brain model will find similar videos with other comedians, even more ridiculous – it can make up less obvious chains, “says McFadden.
For example, the Brain algorithm recommends shorter videos for users of the mobile application and longer for those who watch YouTube in the application on the TV. Algorithm guessed, and it is correct that changing the recommendations for the length of the video, depending on the platform, will lead to an increase in the average viewing time. In 2016, YouTube launched 190 such changes, in 2017 the platform will add another 300. Brain algorithms also work faster than before. Literally a couple of years ago to include recommendations in the current behavior of the user would take several days, whereas now the delay is not even a few hours, but only minutes. Today, more than 70% of the time on the site people spend on watching videos, which are based on recommendations. Every day YouTube produces about 200 million different videos in 76 languages ​​- the total time of viewing on the main page has grown 20 times over the past three years.

This roughly corresponds to my behavior (journalist The Verge – prim.red). A few years ago, I began regularly to open the YouTube home page at dinner to watch something interesting while I was eating. The recommendations were so good that I began to open YouTube even more often. This week, I did log in to YouTube on my PlayStation 4 to watch all the great recommendations on the big screen – is not that the power of a personalized tape?

But I’m still amazed by the fact that the YouTube tape is fundamentally different from other tapes in my life. For example, on Facebook I see posts of friends and those pages to which I am subscribed. It is useful if you want to know who married someone or who gave birth to a child, but sometimes the events of friends do not greatly disturb me and even irritate me. In Twitter, I see the messages of the people on whom it is signed, and all their retweets. As a journalist, I need to “live” there, but the chronology of the home page today is hell. Facebook, Twitter, Instagram – it seems that all these tapes ask you to do something for them. YouTube, however, exists at the expense of a not very large audience, uploading a video, and even on it it does not crush. YouTube can be enjoyed passively – like television channels.

In 2013, Alexis Madrigal wrote for Atlantic that the tape in its usual form reached its peak in development. He suggested that the future for the selected content: e-mail mailings, collections on Medium, stories on 10 series from Netflix. An endless stream of content tires, in the end. Four years after Madrigal’s article, the YouTube approach shows us that the tape is becoming a more important element. It will be difficult to resist the constantly growing number of commercials and advanced personalization technologies. Now the service determines how much users like the content offered to them, and over time the results of the research will make the resource even smarter. Make sure that the videos on YouTube will look even more.

Picture Credit: geralt

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A big difference and attractive business characteristic that FameBit has is also it’s willingness to work directly with not only ‘brand ambassadors’, but also those of considerably smaller size, sort of motivating them or educating those interested as to how they can maximize both exposures but also quality sponsors, brand partners, and marketing professionals.

With a reported over 2 billion minutes of watch time from associated brand ambassadors and partners, FameBit definitely has grabbed the attention of the public, and professionals along with investors in the realm of social media marketing. While the future potential of the company is relatively uncertain, it’s demonstrated ability to raise 1.5 million from investors and contribute to over 500 start-ups definitely, speaks for itself.

A lot of the now Google-owned FameBit has to-date seemed rather unavailable and not public, including criteria, restrictions, and financial criteria or eligibility for prospective brand ambassadors, marketers, or ‘partners’. With that being said, given the new purchase, it is speculated that this could dramatically change, and given Google’s huge reputation, popularity, and success it is by no means considered a ‘farfetched’ hypothesis by anyone in the social media marketing world, including users and private Youtubers.

To be completely fair, for both those with their own Youtube channels and high-count Likes contractual agreements, potential for profit, and the expectations of those that were and continue to profit off of such continues to be kept seemingly ‘secret’ from the public, and remain on a ‘need to know’ basis. But, given this recent change of ownership and leadership, one might speculate that Google has now decided to step in, and make the commitment and investment into a company like FameBit under the assumption and goal that given more brand ambassadors, partners, and social marketers naturally the potential for profit and exposure will increase – both for it’s FameBit and it’s general Google entity (not that it needs any more exposure).

The history and previous techniques of SEO marketing are just that, history. Well, in the sense that they have changed relatively dramatically, such as newer techniques and approach – including now obviously social media marketing as a major chunk of tactic and profit potential. Basic SEO tactics although still relevant, cannot replace the value or appeal of interactive videos and blogs, as well as social media connections that involved a well-liked or trusted person, personality, and reputation – which is exactly what FameBit appears to be all about. We will see what Google has in store for us next.

Image Credit : geralt

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