How important Google Page Rank is

SEO PageRanks 300x241 Does Pagerank sculpting help your site? No
Picture credit: Wikipedia

For many years people working in SEO have struggled to understand how the no-follow tag for links was viewed by Google, most people understand that it does stop the flow of Pagerank to other sites but many have assumed that therefore it keeps back Pagerank and helps more flow to other pages, including pages on the same site and other partner sites and sister sites.

Matt Cutts of Google though has categorically stated that Google doesn’t pass extra Pagerank to a page because another link is no-follow: the Pagerank is still worked out based on how many links regardless of how many, if any, are no-follow.

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