Mobile devices have recently gained quite a notable popularity, which forces webmasters and businessmen to apply more resources and efforts to develop and optimize unconventional SEO tactics. Let’s look at the main aspects of mobile SEO and marketing.
Those who have not yet joined the work with smartphones and mobile devices, it is strongly recommended to keep up with today’s realities, since one should not lose such an excellent opportunity. Mobile marketing is not an easy task, that’s why we offer you to familiarize yourself with 8 basic tips for its organization.
1. Keywords
In mobile SEO, keywords are very important. But here you have to think outside the box, as the use of keywords in the context of mobile search does not quite happen as on a regular PC. Users in the search for a PC often use long key queries, with mobile search, preference is given to short ones.
2. Building a strategy for working with links
Work with links also can not be underestimated. However, there are no fundamental differences in the work with references from the PC strategy. To raise the rating here, you also need to place external links from trustworthy and authoritative sites, generate valuable content, establish links and post guest posts.
3. Social integration
There is one main feature here: social networks and mobile devices are closely intertwined. Today, most people prefer to use social applications, so that in any situation be inseparable from the digital world. There is a tendency that mutual integration only deepens. That’s why marketers need to embed social buttons on the site and strengthen their presence in social networks and Google+.
4. No need to worry about links
Quite recently there were discussions on the topic: do mobile versions of sites transfer the reference weight to their desktop counterparts. Disputes ended Google, which stated that Googlebot-Mobile and Googlebot index the desktop and mobile versions independently and separately, unless they are seriously suspected. Thanks to this, you can direct users to various mobile URLs, without fear of impact on attendance and rating of the desktop site. Google easily distinguishes mobile from the desktop version of the resource.
5. Actual and valuable content
The basis of any strategy is content. However, along with the keywords, mobile marketing requires short content. If you know that your content is interested in mobile device users, then you need to make the text as short and as brief as possible. It is necessary to concentrate on what is especially important for visitors from mobile devices, and also to try to abandon unnecessary details.
6. Independent resource design
If you need to create a mobile version of the resource, then the simplest way is to use the desktop version of the design in a reduced form. However, this is not a very correct decision. Some elements that are beautifully displayed on the desktop site, quite unexpectedly, can behave on the mobile version. It is best to leave only the necessary, removing all the dynamic elements. This will make it easier to view the site, both for search robots and for visitors.
7. Adaptive design
This design will solve most of the problems associated with mobile URLs, appearance and content of the site. Experts strongly recommend using adaptive web design, as it is most suitable for creating sites that will look great and work correctly on different devices, regardless of the operating system, screen sizes and other various factors.
8. Tools for working with mobile SEO
To optimize the desktop site uses a certain number of tools, respectively, and for mobile SEO will need their tools. There are various options, however, Google Search Console and Google Analytics can be the most effective solution for analyzing mobile traffic.
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