When looking for a positioning company, it’s easy to come across offers that provide quick results and very low prices. Unfortunately, although they may be effective, the effect of their actions is short-lived, and even worse, it may mean the use of illegal Black Hat SEO practices.
Black Hat SEO is a term that refers to actions that do not comply with the search engine guidelines and any other prohibited practices. Their goal is to quickly improve the website’s position on Google. Fast, but effective and long-lasting? This can not be said about Black Hat SEO activities that are able to even block or remove a website from search results. First of all, Black Hat SEO is not intended to create a website for the user, but for the search engine.
WHAT DO VARIOUS BLACK HAT SEO FROM WHITE HAT SEO?
The opposite of Black Hat SEO’s activities is White Hat SEO, which is in line with Google’s guidelines. They rely primarily on creating valuable, engaging content for websites, blogs, etc. It is also their constant updating and expanding, acquiring valuable references and taking care of the usability of the website, web usability.
TECHNIQUES USED IN BLACK HAT SEO
In order to conduct fully legal and correct SEO activities, you must read the regulations made available by Google (Google’s Webmaster Guidelines) and Bing (Bing’s Webmaster Guidelines). You’ll also find a list of prohibited techniques that you should avoid. Among them are, among others:
PLACING ON A LARGE NUMBER OF KEYWORDS, FREQUENTLY CONTRIBUTED TO CONTENTS
Of course, key words are very important, but their density should fluctuate between 2-4%, not more. There are, however, practices where positioners place a large number of keywords on the website, as well as metadata, often unrelated to its content. A well-known activity is also to hide keywords and links on the page – the text merges with the background, so the user can not see it. Such sites are punishable. This is indicated by the update of the Google Panda algorithm from 2011.
Keywords should be evenly distributed throughout the entire website. The search engine can recognize the theme of the site, so if key phrases are replicated, Google may impose a penalty on it. So let’s be careful with the number of keywords also in the title, description, alt attributes and image titles and h1-h6 headings.
SPAMING IN COMMENTS
Spamming with comments on social networks, blogs or forums not related to the content of the site is not the best technique for increasing the position in the search engine. This is definitely an action within Black Hat SEO. Few contributors, in which key words in the form of anchors are smuggled in an improper manner, is a practice on which most Internet users get to know each other.
CLOAKING, OR MASKING CONTENT
This practice involves presenting Google’s crawlers with completely different content than users by verifying the IP address of the person requesting the page, or examining the header of the client program. For this reason, sites using this technique are often removed from search engine indexes. There are many types of cloaking, here are some of them: Encrypted Cloaking, Flash Redirection, IP Agent Cloaking, JavaScript Cloaking, Referral Cloaking, Session Cloaking and User Agent Cloaking.
COPYING AND COPYING CONTENTS
Copying articles, product descriptions, or content on other websites to your own website is theft. Also, duplicating it on several sub pages negatively affects indexing and reduces the visibility of the page in the search results. If your website has unavoidable content, the Panda algorithm will discover it sooner or later and impose a penalty on the site. Content marketing is an extremely important issue, because it is mainly content that creates every website. The page with original texts will be rewarded by Google with a higher position in search results. Remember only about constantly expanding and updating content.
TRANSITIONAL PAGES, OR DOORWAY PAGES
The doorway pages are about achieving high positions for specific phrases. For this purpose, sub pages of the same website or different domains are directed to one, the same location. This means that if you click on the link found in the search engine, you will be automatically transferred to another page using the meta refresh command. Google robots consider interim pages to be spam, which will only make the page that these links lead to worse.
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