Social networking is predominant at the internet. Billions of people communicate, share thoughts, feelings, images and videos, raise a cause, etc. through social media. Since their introduction, social networks have been increasing at the World Wide Web. The reach that social media provides is not equalled by any other medium in this world. Like personal affairs, businesses can be promoted through these websites. However, to do so adequate knowledge of and about social media is required. Else, people may get trapped into infinite loop of social media optimisation yet yield no profit for the business.
While older social websites may be known to people, the latest launches may not be as familiar to them. This familiarity is not dependent upon the number of users that signed-up for a website. There could be millions of internet users using a website without the precise knowledge of potential benefits that it provides to businessmen. Some of those latest social websites are Google+, Instagram, Tumblr, Twitter, Viddy, etc.
Although Google+ has more than 400,000,000 registered users, its business aspects are less known and even lesser researched about. It is quite good a website to start business campaigns on social networking media. It may not the most effective website for business but has incorporated considerable features that friendly for business campaigns.
With its image-editing features, Instagram is slightly different from other conventional video-sharing networks. This provision changes the way images are shared. Any image that is clicked can be adjusted to give it the desired appearance before sharing it immediately through computer or mobile phones. Initially, this image-sharing network was used for sharing food and leisure activities. However, it has attracted businessmen lately and its usage for business purpose is gradually increasing. Tumblr, with its feature that facilitates promotion of blog-posts for stipulated fees is another of the latest social networking platforms. It also attracted businessmen only lately and was popular only among youth earlier.
Twitter has more registered users than Google+ and, therefore, is very good option for business campaigns. Twitter becomes even more efficient when used coupled with Viddy. Viddy is the website for videos. It supports video-shares but only of 15seconds or lesser lengths. It allows sharing for only Twitter users. However, it is still viable option because of the number of Twitter users .
These are some selected of the latest social networking platforms that can have potential impact on growth of business.