Finding the target audience on Facebook is not easy, but because the seller is often vaguely presenting this process. Even if the idea of possible consumers is generally available, then another problem arises: how to attract these people to their commercial page for the subsequent impact?
How to find the target audience on Facebook?
1. Portrait of the buyer
Successful marketing begins with the fact that the so-called “portrait of the buyer” is defined. Thinking about which audience your product is designed for and what your potential buyer looks like, you should consider the following factors:
- What type of people are interested in your offer?
- The approximate appearance of the buyer.
- His place of residence.
- Age group.
Working to compose a client portrait and resolve a demographic criterion, determine whether it is possible to divide into additional groups after the age interval. Compare the data with those that lead the site itself. Do the Birats agree with the demographic parts you created?
To find the target audience on Facebook, you need to carefully consider these data for further orientation.
Sometimes, after an analytical analysis of customer portraits, there is a need for editing rights.
2. Determination of the average time of activity of the target audience on Facebook
Evaluate this indicator, you can determine at what time of day your audience most often points to the social network. Check the analytical data of individual posts, track the average readings.
Then, taking into account the demographic criterion and the time of visits – draw up an algorithm that allows you to set up a schedule of new information on the page taking into account these data for full coverage of a certain target audience.
3. Reasons for customer interaction with you
marketing in Facebook It’s all the benefits of your offer, it’s hard for you to understand, for the same reason that you assume customers turn to you. This issue should be considered as closely as possible, perhaps your ideas do not fully reflect the wishes of consumers.
It is important to make full use of the motivations and needs of your audience. Reading the discussions related to your proposal on other resources, consider the wishes and improve the subsequent submission of information.
4. Information preferences of your target audience on Facebook
It will be useful to keep track of news from which sources your subscribers are most often divided and try to make your resource on this list. Evaluate the interested audience of information and draw conclusions.
Then fill out your website or page, as well as information on how to access your friends and like-minded people.
5. Authoritative opinion
page on Facebook Sometimes a large part of the audience listens or is interested in the opinion of certain reputable personalities in the spheres of their interests, so it will not be out of place for you to be interested in such things.
Using the proposed methods, you can manage your marketing decisions and in time to direct them in the right direction.
It is not difficult or costly to do this, it’s enough to follow the analysis – this will allow you to find the target audience on Facebook, which will provide you with website promotion and sales increase.
There are several effective ways, using which you can find the target audience for Fasebook. Please note that the right audience will ensure that you promote the site and increase sales. Act better together and with those people who already have experience and results.
Picture Credit: geralt