When companies are trying to improve the performance of their sites, it is important to remember that you need to focus on numerous factors at the same time. As in life and in digital marketing, we tend to pay all attention to one or two important elements, neglecting something else, which could be just as important.
If the task is to achieve more in search results, it will take more than just SEO. The website itself must also be well designed, otherwise, the company risks to waste all the organic funds that were created at the initial stage.
SEO and web design work together more smoothly than many can imagine. Their components are mixed and combined with each other so well that when implemented correctly, site visitors should not notice anything that you have created; they should just start navigating your site.
So what are the elements where SEO and web design work so closely together?
Mobility
Anyone who is even a little familiar with SEO or web design should already know how important it is to make a website mobile.
In fact, if you have not taken the time to do this, you are already behind.
Google made mobility a ranking factor in 2015.
Then, the search giant introduced mobile indexing in 2017. It’s clear how much importance Google attaches to web application mobility, but many websites still haven’t fixed this shortcoming.
The number of people searching on desktop computers has been declining for several years, while the number of people searching on mobile devices has been steadily increasing.
More than half of all web traffic comes from mobile devices, which means that more than half of your audience is also likely to be on their mobile phones.
Without a mobile site design, you can unknowingly alienate half of your users.
A website with a high bounce rate due to improper download to your phone or tablet will send bad signals to Google, and its rating may drop sharply.
Easily readable design
If you’ve worked on improving SEO, you’ve probably spent a lot of time on content.
Some people may not be aware of the enormous impact that website design can have on content, or at least on its presentation.
Poor web design can make it impossible for users to read the information they came for.
Pages with content blocks in strange places and too many hyperlinks that do not serve a clear purpose, essentially drive off any audience that you manage to attract to your site.
And if no one can get the information they want, what’s the point of coming here again?
Everyone was probably on a website with text that was impossible to read due to poor page design.
Perhaps it was light text on a pure white background or dark color on black. Such designs often resemble the terrible sites of the mid and late 1990s.
But the problem is not always in color. The text can also be too large or small or written in a not readable font.
Like websites that are not suitable for mobile devices, websites that are difficult to read on any device or desktop computer will quickly discourage users.
Web designers understand how to create websites that will make it easier for users to perceive the content so that you get the most of your money.
Space, line length, and any additional elements, such as images, can affect how people pay attention to your site. Also, remember to consider people with disabilities by choosing an inclusive web design format.
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