Before promoting the site for the specified keyword phrases, you must select for each of the phrases the target page, that is, the page to which the link will be linked from the search results. Search engines call this page a relevant keyword phrase, in other words – it is most suitable for answering the user’s question entered in the search.
However, the landing page for queries is not manually set. Search engines define it automatically, but sometimes the definition of a relevant page does not quite go the way the optimizer or webmaster wanted. And on the other hand, there are cases when relevant pages for promoted queries in different search engines are different.
The main factors that affect the relevance of the page
Among the main factors that affect the relevance of a particular page of a site to a specific request, we can distinguish the following:
1. Relevance of page content to a query
Includes the entry of a query in one form or another in
- TITLE pages,
- Headers H1-H6,
- Text on the page,
- ALT attribute for images.
2. Relevance of the texts of the links to the query
– internal links of the site,
– External links to the site.
3. Relevance of the address of the page
The occurrence of the keyword in the URL of the page.
4. Date of publication of the document
If the request is not of a news nature, then older documents are valued more and if there are two equally relevant pages on the site, the page will be older. With news and trend requests, the situation is reversed, more recent posts are higher in the search.
How to determine the relevant page?
To check which of the pages on your site the search engine assigned the target for the key query you are interested in, you can use the following structure:
seo blog site: http: //seotechguestblog.com
The first page of the site in the search results for this query will be most relevant (in our case, the keyword phrase “search tricks”). The rest of the pages are sorted as the relevance decreases.
How to help the search engine to choose the right page?
Based on the above factors, you can give the following tips to help search engines correctly choose the site’s landing page for a particular key.
- Use the keyword in TITLE, H1, text and ALT-attributes, and, if possible, in the URL of the page.
- Organize the internal linking so that it contains links to the desired anchor on the desired pages. Also use the keywords you need in the external links to the landing page.
- Avoid having other pages on the site that use the TITLE or H1 header the same as on the page being promoted. If there are such pages, change their headings.
- Avoid having pages on the site that are linked to the text by which you are promoting another page. If such pages exist, change the addresses of external links to the page being promoted.
If you have focused on a particular page for the selected keyword query, then the search engines will understand this and select the document you are interested in as the target.
How can I make sure that the relevant pages on the search engines are the same for your site?
If it so happens that in different search engines relevant pages were different, then analyze these pages, analyze all the factors that could affect their relevance. After you check all the factors mentioned above, you will understand what needs to be corrected so that the search engines under the relevant one understand the same page.
The most common mistake is the presence of internal (or external) links with the promoted key on the non-moving page.
How do I change my Google landing page to another?
For the time of the existence of the old relevant page, for sure, there were links to it with the text you are interested in. These links should be redirected to a new landing page, if possible (minimum internal).
On the old page, it is advisable not to use a direct occurrence of the key phrase in the header, it needs to be changed. But on a new such use will only benefit.
If, after a competent change in the internal factors of the site and the assignment of a new landing page, the search engines still do not determine its relevant query – it’s not scary. When promoting and working with external factors, it will eventually become more relevant to the first and replace it with the issuance. To speed up the process, if it is permissible, you can make 301 redirects from the old page to the new one.
When assigning a relevant page to a keyword, search engines take into account the opinion of the site owner (internal factors) and opinions of other webmasters (external factors in the form of links). In most cases, the first one is enough to correctly assign the target page, while the second one helps to solve the problems that have arisen.
Despite the fact that the factors described at the beginning of this article are simple and their use to solve problems with landing pages to many webmasters is understandable, it was noticed that some of them pay little attention, especially to anchors of internal links.
Picture Credit : geralt