Unfortunately, Internet marketers admit typical mistakes always, and completely eliminate their existence in principle is impossible. Sometimes the problem can even affect experienced promotion specialists who work with the largest projects and can never complain about the shortage of clients. These errors are called typical: firstly, they occur extremely often, and secondly, to control some of them is really hard. The article will consider the main shortcomings, which you can allow during the work with clients, even reflexively, they are too nasty. Of course, the main emphasis of the article will be on novice readers, but if you are a professional who periodically encounters such situations, then the information will be useful for you.
Lack of the task
Typical mistakes of the Internet marketer begin at the very beginning of the way to implement the plans of the customer. Yes, for the latter it does not matter how you will come to this or that result, because usually the client is attracted only by promises, especially if he is not aware of the topic. The marketer in this scenario may know what the goal is, but clearly it will not be discussed: this is the very mistake. Due to the fact that the issue branches remain unknown, it is impossible to think through and calculate some variants of the development of events on the initial path, which puts the project at great risk. No customer will be satisfied when, if a specific question arises about the future of, say, a portal, you will not get a specific answer from you. In addition, even if you assume that the purpose and its features between you and the customer have already been negotiated, they may be wrong – but that’s another matter.
There is a universal design called “Smart“, which dictates the ideal of the idea that will be developed regardless of the scope of activity. Of course, it is especially suitable for marketers, even if you work in a very narrow sphere. This ubiquitous model says that any goal must be as specific as possible, not only for you, but also for customers (they must understand its principle and all the subtleties). Further, this goal should be measurable – it can be delineated in what boundaries and denoted, say, in money, or in the amount of resources, and in anything. The main thing is that the idea should be justified by something material, and not consist solely of oral promises and incomprehensible designations. The next point is to come to a favorable result realistically. That is, you should not conceive of such plans, the realization of which is not even possible. And the last stage: even if the goal is one, it can be correlated for comparison with your other goals.
Everyone’s favorite imitation
Perhaps, one of the main errors and occurrences is when a marketer takes other people’s models as support for his ideas. Working with this is many times easier, but the results will not be consoled. Okay else, if it is a question of such a project, when the main thing is to implement it, and nobody will look at the actual benefit. So some inexperienced marketers manage to make such a mistake in the opposite situations. Explaining with a specific example, no customer will be interested in such a source, which he already seems to have seen somewhere.
Wrong plans and ways to implement them
This error has already been partially touched upon: it is not enough to have an idea that would correspond to a model of ideal goals, it should still be in harmony with all other branches of the proposed project. Sometimes there are situations when the customer independently announces the goals – they can not be changed, of course, even if they sound and appear incorrectly. However, such ideas can be advantageously beaten by the factors with which they border. Types of goals there are two: intermediate, and one that leads you to the actual result. If at the time of project formation in your work configures two types, or only one of them, every detail should be correct.
Rules for the formation of the plan
You must customize your goal in the assistant tools that you use in your work. For example, we can talk about Google Analytics.
Accordingly, before doing this, the goal itself should be discussed and detailed in advance. Here you begin to implement it: it is important not to forget about any point, otherwise all the ideas will be in vain, and time will be wasted.
Do not forget about the financial costs: if the customer asks the impossible, adequately explain the situation to him and adjust the goal. The matter is that if you agree to a project before studying this issue, only you will be at a disadvantage, especially if documents were involved in the discussion of plans. The customer does not care how long and how you are going to spin with his order. The main thing for each customer is the result. To simultaneously satisfy the interests of customers, and do not remain in the red – correlate expenses with income with special care, make reports, provide them to your boss.
In each way, to implement the customer’s plans, there are some test models designed to confirm your skill. So, you can not be loyal to them: take the checks as full orders, even if the dimensions are ridiculous.
Most likely, according to the test results, he will evaluate some of your skills, which you did not even think about (basically, such checks are not aimed at revealing the obvious).
Forget about comments
Developing opportunities in social networks Twitter, Facebook, LinkedIn undeservedly lowered the value of the comment directly on the publication page. After all, in social networks, you can send a link, share it on your page, note friends in the comments and stuff. The paradox is that in the conditions of total transition in the social network, communication with the reader on your site becomes even more important. With such commentators, you should work first, respond promptly and honestly, send additional information in response to a question. If users take the time and inspiration to leave a comment on your blog, rather than on Twitter, authors should talk to them.
An error is most often found in the work of a professional, not a beginner. There is a simple logical explanation for this: a specialist already knows what commercial moves help the resource to achieve heights, and based on this, pushes the idea wherever it is possible. Typical errors of the Internet marketer, based on the above, apply not only to the inexperienced. Thus, rich experience can hamper the progress of the project, and it is great to help. If you are a really good specialist, then none of the typical failures will exactly repeat with you twice.
Picture Credit: LincolnGroup