How not to lose potential customers or what annoys website visitors
Let’s say you ideally optimized your site for search promotion and it takes the leading position on the necessary queries of all popular search engines.
And now imagine that these achievements do not bring any result, people just leave the web resource, just having time to go. Accordingly, the conversion is at a low level – there are no sales and orders.
This situation may well become a reality due to the lack of knowledge about what annoys the site visitors.
What to do in this case? How not to lose potential customers, keep them and turn them into buyers.
To do this, you need to know about the problems, the elimination of which will help to not lose visitors to the site.
1. Unsuccessful design
The influence of design on the promotion of the site and on the retention of visitors on it is an indisputable fact. It happens that annoying visitors to the site design, which:
a) Outdated
b) Has very bright colors or an overloaded design
c) Too boring
2. Problems with the perception of content
How not to lose visitors to the site? Do not use:
– non-matching colors of fonts and background;
– patterned backgrounds that can distract and make reading difficult;
– non-standard clumsy or with “curls” fonts;
– small size of letters.
3. Long texts
Visitors coming from the search engines are annoyed by the presence of a large number of undifferentiated texts on the site. After all, their goal is usually to get a prompt response to the query entered in the search string. Therefore, few people study them. It is much easier to see another result from the issue.
4. Complex navigation
Agree that it is much easier to go to a competitor who is more loyal to visitors than to try to navigate on your web resource.
The intricate structure of the site and the poorly organized navigation elements are unambiguously what annoys website visitors.
How not to lose visitors to the site because of such problems.
In advance, carefully plan how to navigate your web resource. It should be as simple as possible so that a person intuitively understands how to get to the material they need.
It will also be superfluous to use bread crumbs to facilitate orientation.
5. Advertising
Advertising – this is what annoys the site most.
It is clear that rarely anyone can afford to give up using it.
In order not to lose site visitors, it is necessary to eliminate at least those kinds of it that irritate most:
a) Pop-ups and open new windows when you click on it
b) Overlapping navigation elements and content
c) Too large banners that divert attention
6. Video and audio, which is automatically played
Do not want to lose potential customers?
Allow them to choose which videos to watch and which ones to not.
And background music clean at all. Music on the site is annoying.
7. Slow-loading pages
High speed of the site will help to not lose visitors. If the page is loaded for more than 3 seconds it irritates the site visitors and with 80% probability they will close it without waiting for the result.
Therefore, it is worthwhile to make sure that there are no errors in the code, and the server hosting the hosting was ready for uninterrupted work and significant workloads in case of a significant inflow of traffic.
8. Too complex registration
This moment annoys website visitors no less than all the previous items. If in the registration form more than 5 fields, be sure that you will lose site visitors quite often for this reason.
By the way, the most optimal option is to provide the ability to log on to a web resource using the button of one of the social networks.
9. Incorrect display
Cross-browser site and its adaptability should be mandatory properties, so as not to lose potential customers. The complexity of browsing and interacting with mobile gadgets and various browsers irritates site visitors very much.
But they can be the main source of profit.
10. Mismatched page title to its contents
Very annoying visitors to the sites of the understanding that he is studying text that is completely unrelated to the name of the page or the query by which it came from the search engine.
11. Problems when placing an order
The non-working order form strongly irritates the visitors of the site, if before that they spent a lot of time studying it and filling in a huge number of fields.
Also quite common problem is zeroing of all fields due to incorrect filling of one of them. Having such a “bullying” is a good way to lose site visitors.
12. Lack of call to action
According to statistics, more than 80% of small business web resources do not offer their visitors to perform a specific action (registration, purchase requisition, call, etc.).
In order not to lose site visitors, take care of informing them about how they can use your services. For this, both a text description and various buttons that call for action are suitable.
13. There are no details about …
the price of the goods and the cost of delivery;
functions, utility and advantages of the goods (services);
possible ways of payment.
Eliminate these problems, if they are available, so as not to lose potential customers.
14. Hacking the site
It happens so infrequently, but the probability exists always. Especially prone to the risk of hacking web resources that have decent traffic and good positions in search deliveries. Attackers can do this to redirect visitors to their web resources.
Therefore, in order not to lose site visitors, take care of regular updating of the engine and setting up protection against such actions.
Outcomes
If you take into account and eliminate everything that irritates site visitors, it will allow them to stop losing them. Accordingly, the rating of the web resource in the eyes of search engines, its conversion and profit from sales or provision of services will increase. But this is the main purpose of the existence of your site.
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