Optimization for long searches

The use of keywords with a long tail — that is, descriptive search phrases of at least three words — is becoming more and more promising with each passing month.

First, in voice search, in calls to Alexa, Siri requests with a long tail make up almost 100% – and the popularity of voice search mechanisms is growing in geometric progression.

Good SEO practice for voice search is the insertion of whole probable questions into the H1, H2, H3 page headers, into the formation of titles and meta descriptions around them.

In addition, it has been noted that fragments of special FAQ pages or frequently asked questions appear in the upper results after a voice search more often than others.

Secondly, the update of the main Google algorithm is believed to be associated with a more advanced ability to assess how sites comply with the EAT search standards.

These standards are directly related to the ability of your site to get exactly the answers – EATingable answers to the narrow questions asked by the search engine.

EAT assumes that at the top of the issue, there are informative and original posts (for example, in an online store or manufacturer’s blog), other extensive knowledge bases, useful and attractive video materials – and all this answers rather narrow, precise, and therefore long questions.

The best SEO strategy for sites related to trade or production for sale is to find a format that fits your industry and devote time to regularly submitting high-quality educational content, creating and optimizing it for requests with a long tail.

And, of course, not forgetting to divert from these publications internal links to other selling pages of your site.

Picture Credit: mohamed_hassan

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5G technology

Therefore, IT professionals are trying to answer the question of who will benefit most from 5G technology. Some say it will be companies using 5G services. Others argue that most of the reasons for satisfaction will be service providers, especially those who have chosen the cloud. Still others express their opinion that telecommunication companies operating 5G networks will receive the greatest benefits.

5G technologies will certainly be welcomed by the company’s enthusiasm, primarily by those in which mobile workers work. During the trip, they often need to communicate with the head office, customers or other companies that work with them. Thanks to 5G technology, their performance will increase significantly, since connections based on 5G technology can transfer data as fast as any other wireless technology currently available.

Another advantage of 5G technology is equally important, if not more important. This is about security. Using publicly available Wi-Fi networks (and mobile workers very often use this method) seriously puts the user at risk that the confidential data sent to them will fall into the wrong hands. According to estimates, in the case of using public access networks, the security risk – compared to 5G networks – increases tenfold.

Using 5G has another advantage because you are using the same security system, because you are always on the same known network, so you know how to protect yourself from threats.

For cloud service providers based on 5G technology, return on investment costs (ROI) will be very profitable. The calculation is simple. The better and more reliable the network they offer, the more they earn. It is also important that after launching the 5G network, there are many streaming applications on the market that are currently not popular because the networks currently available have too little bandwidth. 5G technology will lead to a rapid increase in demand for such applications.

There is also no doubt that telecommunications companies will also benefit. In this case, households and enterprises will want all services offered by them to be based solely on 5G connections. So you can assume that cable modems and DSL technology will go on time.

Thus, it can be assumed that everyone will benefit, with a high probability that it can be said that the greatest benefits should be brought to enterprises. Further, there will likely be cloud service providers, and telecommunications companies will be in third place.

Picture Credit: mohamed_hassan

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More and more often you can come across the statement that the website is responsive. If you did not know this term before, the question that arose in your mind was: what is a responsive website? The answer to this question will be extremely … simple!

Responsive website, it is simply a page whose appearance is adapted to the size of the display of the device on which it is displayed!

So what does it mean in practice? Huge convenience in using this site and reduced bounce rate by users! Think about how many times you have abandoned the use of the website, just because using it on your phone or tablet was the biggest tussle? Tables that can not be seen in full, endless zooming in and out of the content … It all kills the pleasure of using the internet on mobile devices.

Does the site have to be responsIve 

Responsive websites have a much lower bounce rate for users, due to the greater comfort in using such sites. One should also remember about the constantly growing number of Internet users using mobile devices. Currently, most of the traffic on websites comes from smartphones, tablets, etc. So, taking this into account, it can be concluded that the page does not have to be responsive only in theory. To maximize the convenience of using your website – make sure that the site complies with the RWD.

Additional benefits of responsiveness

Responsive websites bring with them a few additional advantages, which may prove to be another proof that RWD is now a must. Here are the biggest advantages:

• higher position in search engines – on April 21, 2015, Google introduced an algorithm that checks the website’s compliance with RWD, the effect is simple responsive websites are promoted by the search engine, so it is a factor favoring positioning
• shorter loading time responsive websites are also often well optimized for charging – versions for smartphones usually use graphics files of lower resolution, thanks to which the website is displayed to the user much faster
• more users – the fact that the site is comfortable to use on any device will certainly increase the number of users. Websites incompatible with RWD have even over 60% bounce rate on mobile devices (i.e. more than 60% of users opt out of reading the page immediately after entry)

Picture Credit: kreatikar

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INTERNET STORES

1 Voice and visual search for online stores
If you want to gain a competitive advantage for your business, we recommend using Artificial Intelligence technologies to better understand the desires and interests of customers.

2 Learning Machine
Machine learning is the most promising approach for analyzing large data in 2018.

With this technology, your online store will be able to display products or services customized, analyzing the behavior and interests of the client on the Internet.

4 Apple Pay and Android Pay
Payment mechanisms are very accessible, convenient and transparent, so more and more users trust them. You can integrate the ability to pay with Apple and Android Pay in your business.

WEB

1 JavaScript + Angular 4
One of the most trendy languages ​​is JavaScript, which is convenient to develop, both desktop and mobile applications. The language is also popular thanks to the libraries – Node.JS, React.js and Angular. Google is developing Angular 4, which will undoubtedly become one of the trends of 2018.

2 Python
Python is also attracting the attention of an increasing number of developers – it is convenient to work on the project, as well as support it. This language is used by Google, Dropbox, Facebook, Youtube, and in 2018 and the average business it is worth paying attention to it.

MARKETING

1 Voice Search
Since the popularity of voice search is growing, Google will better rank the sites with such an opportunity, so the trend will be optimization for voice search queries.

2 UX mobile version
A special role in SEO plays out the adaptability of sites. And now we noticed a trend that if earlier in the adaptation everything went from desktop to mobile, now they make an ideal UX mobile and now they adapt it to the desktop. New approaches optimize work.

3 AMP
AMP for online stores is also well ranked by Google. Accelerated mobile pages are so popular, because they provide maximum comfort to mobile users and fast download. We believe that there can be a situation similar to the situation with adaptability – at first everyone sluggishly switched to adaptive sites, and then Google just made the adaptability a ranking factor and everyone immediately realized the value.

The share of purchases from the mobile is growing, that’s why AMP for online stores is definitely a topical and acute issue that will develop in 2018.

4 Crowd-marketing
In 2018, the importance of crowd marketing among promotion tools will increase. This is especially true for online stores, when you need to cover a large number of pages with secure links. Materials are more likely to “reprint” 4-5 publications and get 5 links for the price of one. Moreover, such a “referral” can bring direct income.

5 Video Content
The share of video content and interest to it grows among users, so Cisco predicts a significant increase in the role of such content in comparison with 67% in 2016.

MOBILE

1 Niches
Especially popular niches of mobile applications in 2018 will be HealthCare, Internet of things, online lending. Online stores, of course, will continue to develop and will not lose their demand. We advise you to pay attention to these areas, if you are thinking about creating a mobile application.

2 Security
In 2018, all developers are looking at the security of mobile services in a new way. For example, you can use blocking technology, which enhances platform protection with two-factor authentication.

3 Kotlin
Advanced companies already write applications for Android on Kotlin – it simplifies the syntax, it is simple and aimed specifically at mobile development. Very soon Artjoker plans to release an entire article about the benefits of this language.

Image credit: geralt

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Nevertheless, people increasingly read a wide range of material directly from their smart phones and tablet devices. These are compact and can store literally thousands of volumes, so it’s like carrying a library around in your pocket. It’s a concept we’ve become used to – we’re already happy to carry hundreds of music CDs around on our iPod, so why not do the same with books?

Flexible screen technology from Plastic Logic and other companies is advancing apace to create completely flexible screens for a range of devices. E-readers aren’t bendable yet, but the number of Android eBook reader apps available increases by the day to deliver flexibility in the actual reading experience that satisfies most folks’ needs.   

eBook Optimiser

This handy little app optimises an eBook application and reduces its size, so that more space can be freed up on your device’s SD card.

Kobo

Kobo is available for most of the more popular Android smart phones. From the phone you can directly browse or search for books to download and read. With a gallery of well in excess of two million volumes for purchase and thousands more available at no charge, Kobo satisfies most reading demands no matter how ravenous they may be!

WordPlayer

With WordPlayer you can either load books in from your SD card or else download them. The app performs especially well when it comes to bookmarking and navigation, and there are lots of customisable settings included.   

Wattpad

Wattpad allows access to a vast gallery of eBooks and enables global location and sharing of free articles and books. It supports a range of different eBook formats.

Google Play Books

This is one of the fancier Android eReader apps around. It has access to over three million different titles and comes with a range of advanced functions. Its ability to sync across various devices means that you can start reading on a tablet and continue on a phone or computer as convenience and your mood takes you.

Aldiko

Aldiko has a particularly attractive and intuitive interface as well as access to more books than you could read in several lifetimes. Download them to your phone or other device from inside the app and customise the various settings for fonts, background colour, margins and suchlike quickly and easily.

Moon+

Download thousands of books from online libraries with the Moon+ reader. This app has extremely useful options for day and night reading and realistic page turning effects. Zoom, lock and adjust the brightness at will.

Mantano Lite

This is good for reading and annotating pdf and epub eBooks. Compatible with Adobe DRM, Mantano is one of the most powerful eBook reader apps on the market, and with the Lite version you lose little in the way of functionality. You can also import books manually using its integrated file explorer. 

Zinio

This app is great for magazine reading on any Android device. It comes with rich media and interactive features and is one of the most popular apps around for accessing magazine content.

Kindle

The popular Kindle app reproduces the experience you get with the regular device from Amazon on your Android kit. 

Author Bio

Verena blogs about gadgets and technology, covering everything from the latest mobile advancements to display technology.  When she’s not online Verena enjoys swimming, cycling and travelling the world. Find out more about Plastic Logic.

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The Style and design:

Though it is not the most stylishly built phones out there, it is one of the most compact and light weighted smartphones available right now. Hardly weighing in around a 100 gm, the phone quietly fits in your hands and its rubberized-plastic frame offers a good hold over the phone. The phone’s screen is made of a single sheet of glass with the three primitive HTC buttons below (these buttons are devoid of a backlight). The power button is present over the top left corner of the gadget with the jack for the headset placed on its parallel side. It’s curvy, equal and compact from all sides and gives a good shape to the device. On the rear part, is the camera with a red rimmed cover and to the lower part of the camera is the HTC symbol; further below is the Beats Audio logo, which the company has been placing it in its devices over a while ( is it a pride?). To the left and the right are the Micro SD Card slot and the volume control tags respectively. A well crafted cell…err…smartphone, overall!

Technical Features:

The phone features a 3.5 inch touch screen that manages to produce vibrant colors and a vivid display that supports a resolution of up to 320X480 pixels. It has decent viewing angles, however when subjected to sunlight, it becomes partially visible.

This 600 MHz single core chipset powered smartphone offers a 512 MB of RAM, which is quite good for its price but still needs more memory, if it wants the phone to be completely out of issues. The phone struggles hard when asked to perform various tasks at once, and takes its own time to recover from the slow response as well. The on-screen keyboard of the phone comes out as a sigh of release with its smooth and a comparatively better response. Web browsing, which is one of the need of the hour is above average due to its screen size with commendable performance on video streaming.

The camera is yet another welcome relief from its predecessors and manages to produce decent images with its 5 MP powered camera. With faster startup and loaded features like face & smile detection and preloaded effects, the phone indeed produces good images during the daytime. However, taking pictures at night is at your own risk!

Music and songs over the Beats Audio device is excellent and crisp. Though it is not shipped with an earphone, the built-in stereo speakers deliver good sound clarity specifically with the bass boost turned on.

Battery:

The battery scores well and indeed lasts up to a day and a half before it fades out completely. And, if you plan to stay on a call till the battery dies out, consider you’ll be speaking approximately for 5hrs and a few more minutes. Overall – Good!

The Android:

We’ve used and experienced the ICS over those high-end smartphones in the market, but what about the entry level phones? Well, HTC’s Desire One C is its answer. The Android OS looks pretty decent in this mobile, though it lacks many of the features it is known for. For instance, the phone is devoid of a facial recognition/ an unlock software, no 3D scrolling and slower popping up of the app’s thumbnails. HTC’s effort to save the interface is quite commendable. It has managed to infuse at least some graphics and effects into the device with its Sense Technology, which is a nice effort. Overall, the Android is great (if your phone has minimal usage requirements).

Verdict:

The HTC Desire One C is a feel good phone with the ICS coming out as a surprise. The beats audio, the sweet-treat camera and the decent price makes you forget its flaws and have a good HTC experience. Overall – a thumb’s up for HTC Desire Once C!

This is a guest post by Samantha Kirk of mytechhelp.com, a site that offers savings and current information on Remote Tech Support.

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Some people who do not want hand out too much of their hard-earned cash for iPads opt instead to purchase Android tablets. There are so many manufacturers under the Android banner, so the consumer is presented with many choices, from Samsung, Asus, Lenovo, to the latest Google device, the Nexus 7 (which incidentally is also the first device running on Android’s latest operating system, Jelly Bean).  Besides, users of the iPad don’t have a monopoly on the fun.  Android users can also do fun things with their tablets, like installing some widgets that can make their Android tablets more personalized.   Here are some of these widgets:

• TweetDeck

This is for those who constantly want to be updated on the goings on in the Twitter universe. There are three options that you can choose from depending on your level of addiction to Twitter and tweeting. What makes the TweetDeck widget great is that it updates you with all the latest tweets of your contacts faster than the Twitter site itself.  So, TweetDeck is a great widget especially for those with slower Wi-Fi connections.

• Google Reader

The home screen widget of Google’s Reader app picks up the latest from your RSS feeds and pops it up on your Android home screen. It basically acts as a ticker of your most-read RSS feeds, a must for heavy RSS users. So, if you want to get updates on all your feeds ASAP, this is the widget to install on your tablet’s home screen.

• S2 Calendar Widget

Those who want to see their calendars at a glance on their tablet home screens will like this widget. What’s great about this widget is that it is customizable. You can edit the background colors, choose your desired font, change the default action when you press the widget, and so much more.   Looking at the date has never been more fun, so you may  sell your iPad because you’re entertaining thoughts of  switching to an Android device.

• Facebook for Android

The Facebook for Android widget is one nifty addition to the Home screen of those who constantly want to stay  updated on what’s happening among their Facebook contacts. It has an unobtrusive look with only a text box to enter your latest status update, and a list of the latest status updates from your contacts.  It’s the simplified version of the most popular social media network to inform you of all the latest.

• Weather Channel

 The widget of the Weather Channel app is useful for those who have an active interest in the weather. You can choose among different widget shapes to suit the layout of your Home screen. This is one of the apps that have been optimized for Android tablets, making the choice easy for weather enthusiasts who don’t want to spend too much cash for iPads.  You will also be instantly informed of the temperature and even humidity percentage in your area through this widget.

About Colleen Northcutt:

I’m Colleen Northcutt 22 years old from Reno, Nevada. I’m a Writer / Web promoter, and Blogger at laptopaid.com and cashforipads.com. I’m a passionate, optimistic & dedicated woman who takes up responsibilities with utmost enthusiasm.

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